Tuesday, November 29, 2005
There are now hundreds of copycat websites, some of them with interesting twists on the concepts, other just simple rip-offs. Someone is even selling a script to “create your own million dollar homepage”…
Hats-off to Alex. It is a one-off but will definitely be part of Internet advertising history. On a personal level, AdRants summarises my feeling well in true “Onion” style: “Million dollar homepage causes entrepreneurial depression".
Thursday, November 24, 2005
via Seth Godin
Wednesday, November 23, 2005
I also found a "boycott Ikea" in Italian to counter balance that.
via Micropersuasion... again... (yes, I do read other blogs!)
See more Google maps mashups on Googlemapsmania.
Tuesday, November 22, 2005
Based on my limited legal knowledge, these are the common blogging legal pitfalls I identified:
- Breach of copyright: reproducing someone else content without permission. Grey area since bloggers often reproduce articles to comment on...
- Breach of employer's contract, especially releasing proprietary or confidential information.
- Libel: you are insulting and causing prejudice to someone (the plaintiff must show that he/she occured damages).
- Publishing false or malicious information (for example to get a share price to rise or spreading false rumours about a product being defective to kill a competitor's sales...)
Apparently, you could be sued because of the comments posted on your blog too...
The Electronic Frontier Foundation has a legal guide for bloggers (this is based on US law only).
Wednesday, November 16, 2005
Via Tech based marketing
Tuesday, November 15, 2005
It is a wonderful idea. Advertisers should get in early with some "embedded and non-intrusive" audio messages as I am sure they will prove popular.
See the storynory website
Peter Day runs a column on the BBC website called “Work in Progres”, linking business and technology to wider issues (a bit like Business 2.0 but with less superlatives).
The premise of his article on Google (see “Google searches for the future”) is that Google’s success is due to its lack of strategy. Don’t get him wrong, he is not saying that the company lacks direction but that Google adapts its priorities and focus according to the evolving potential and successes of its countless search based projects. In Peter’s words: “Its (Google) people start things, and then work out how to make money out of them”.
So far Google's PhDs army dabbled into advertising (adwords and possibly print), pictures filing, call/IM, blogs, price comparison, emails, mapping the earth and digitising its books and recently web analytics… Yet, its main (only?) source of revenue is selling ads.
Either Google has a master plan than common mortals cannot comprehend or it is on a fuzzy path to somewhere yet to be determined but promising.
This lack of apparent strategy worked well so far and with every pundit watching Google's every move, generates a lot of publicity. Will Google turn-up as a telecom company? The new E-Bay? The largest media placement agency? Or just the most used and revered search engine in the world?
I don’t know. But it is a fascinating case of reinventing business rules.
If you want more clues at to what Google has in store, you can buy a CD containing Google related patents… (Xmas is approaching fast).
Monday, November 14, 2005
Thursday, November 10, 2005
Via Micropersuasion, who was tipped by Pablo Halkyard although I could not find his original post on the subject. Nonetheless, I am referencing his blog. Here is why: "The Private Sector Development Blog (PSD Blog) gathers together news, resources and ideas about the role of private enterprise in fighting poverty". Great resources for my forthcoming economy classes!
Wednesday, November 09, 2005
At last, the “European Public Relations Education and Research Association” is running the first pan-European survey of who is using blogs and for what purpose.
The project is led by the University of Sunderland (UK), the University of Erlangen-Nuernberg (Germany) and the University of Hohenheim, Stuttgart (Germany) with national coordinators in Belgium, Denmark, Estonia, France, Germany, Hungary, Italy, Slovenia and the United Kingdom.
You can take the survey here and you will get access to results when they will be published. You can talk about the survey on your blog too to encourage more to repond (we will all benefit from more participants).
Via Naked Conversations
Tuesday, November 08, 2005
According to a ZDNet article (in French), the online petition had 12,000 visitors and 3,000 signatories within 2 days. Average click rate reach 10% to 15%.
- 7% of CEOs are blogging.
- 18% of CEOs plan to host a company blog over the next 2 years.
- 59 % of CEOs think blogs are useful for internal communication.
- 47% think blogs are useful to reach an external audience.
Recognised benefits of blogs included to quickly communicate new ideas and news, providing an informal venue for communication and obtaining immediate feedback. See press release. No online version of the survey available yet.
First seen at micropersuasion