Wednesday, May 31, 2006
I agree. Flickr is a community and therefore belongs to its members, not to a single brand. There is a danger of backlash. While I like the idea and I am sure Nikon will run a great campaign, my advice to whoever is running it is to make sure the campaign is not too intrusive and respect the community spirit, as would any members. Seth Godin's permission marketing principles come to mind: an opt-in to see ads on Flickr for community members is now needed.
I enjoyed reading more about this from Adhurl who thinks Mr. Murdoch ultimately has a plan (MySpace?) and Maddie Hanna.
Monday, May 29, 2006
Tuesday, May 16, 2006
The London School of Economics (LSE) compared the results of a telephone survey on a random sample UK consumers against the 2003 and 2004 sales data from companies mentioned in the survey. They found that word-of-mouth, both positive and negative were statistically significant predictors of sales growth.
- A 7% increase in WOM advocacy (willingness to recommend a product) unlocks 1 per cent additional company growth.
- A 2% reduction in negative word of mouth boosts sales growth by 1 per cent.
See press release on LSE's website.
He looks a bit baffled (to say the least) but managed to answer three questions...
Story on BBC
Video on ">youtube (thanks to another Guy for the link).
Thursday, May 11, 2006
The bonus is that Google maps news stories (from its Google News service) on the graph so you can see correlations between news and searches. A news volume graph is also displayed underneath the search volume graph.
Google explains that the results are extrapolation from a sample, therefore cannot be entireley accurate.
Considering that 81% of consumers aged 30 to 64 years old use the web to research products or services (Pew Internet Survey 2005), I can see Google trends being used for "share of searches" (share of voice) over time to assess popularity of brands and products or look at the impact of marketing campaigns. It is fair to assume that more people should search for a particular brand after an awareness campaign is being aired (or PR through media coverage on Google News). You could roughly compare how this trend matches sales volume.
Wednesday, May 10, 2006
Tuesday, May 09, 2006
See the new networks for video portals, Watch this way for animations, diaries, documentaries and vlogs for... well for vlogs.
As a bonus: a guide to making your own clips.
Friday, May 05, 2006
"When a company's marketing story differs from the one being told by online consumers, a credibility gap will emerge that could have dire consequences on brand perception and favourability. "
Biggest task is alignment then but that often goes way beyond PR agencies remit...
BTW, I just came back from a fantastic social media event organised by my colleagues and friends at Digital PR in Milan. More on that Monday when I'll have more time to blog (study, study...)