Friday, June 27, 2008

Icann's new naming system is a brand owner's nightmare

According to John Mackenzie, a partner with Pinsent Masons: "This has the potential for utter chaos (...) The attraction for domainers and cybersquatters is not going to be setting up a registry that matches someone else's brand, it will be in the generic TLDs. All of a sudden, every brand will be forced to register their name at .shop, .buy and .london to stop anyone else getting it."
Article on
Given how companies are already struggling to cope with existing limited domain names, not to mention the confusion over the .eu domain name, this will fun to watch.

Thursday, June 26, 2008

Why are gas prices rising?

The Daily Mash has the answer with its article: "The bosses of Britain’s six biggest energy companies said the only control they had over the price of gas was deciding how much they were going to charge people for using it." Always funny, always spot on.

Tuesday, June 24, 2008

Google launching research and media planning tool for professional ad planners

"Simply enter demographics and sites associated with your target audience, and the tool will return information about sites (both on and off the Google content network) that your audience is likely to visit. You can drill down further to get more detail like demographics and related searches for a particular site, or you can get aggregate statistics for the sites you've added to your media plan. (...) Using Google Ad Planner, you can quickly create media plans and export to a .csv file, which can be opened in most spreadsheet applications. Or, you can export to DoubleClick's MediaVisor, which helps you manage all your other media planning, buying and campaign management activities."

Apply for Google Ad Planner beta login here.

Monday, June 09, 2008

Photoshop Disasters, the Blog

Lazy Photoshop work coming out of the woodwork, thanks to the Photoshop Disaster blog. Look at the Daily Mail... This has to be a prize winner.

Thursday, June 05, 2008

What makes a viral ad?

Great article and examples from the CEO of JWT India . His tips:
  • Controversy is the mother of advertising.
  • Get viewers to wonder whether it is real or not
  • Ignite communities
  • Thrown down the gaunglet
  • Make it hilarious if it has to be fun
  • Titillate...