Thursday, October 15, 2009
When ethics and PR collide, a lesson for business and communication students: Own up to your mistakes and proactively remedy the situation you created instead of attempting to conceal it. That stuff worked when we had a handful of TV channels and a few newspapers, not with millions of citizen journalists. Great account on the Guardian.
Monday, October 12, 2009
In his new book, 35-year public relations veteran Jim Hoggan chronicles the history of unethical PR through the years, using the attack on climate change science as the most relevant, contemporary example. Watch this video interview where Jim talks about what he calls the "Philip Morris theory" – a strategy corporations use to cloak their spin with the legitimacy of science.
Tuesday, October 06, 2009
"Bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service." At last... BBC News. Disclosure: I have no connection with the FTC or the BBC.