What happen when you sit in a room full of marketers... or how to value simplicity.
I read about the clip via Seth Godin's blog but he linked to it through YouTube, which is down for maintenance. You can see it on Google video instead.
Tuesday, February 28, 2006
Thursday, February 16, 2006
Steve Micropersuasion Rubel joins Edelman and Harold Burson launches blog
Today is a remarkable day for both the PR community and bloggers:
- Steve Rubel announced that he is joining Edelman as a Senior Vice President, based in NY. See Edelman's blog announcement.
- Harold Burson (Burson-Marsteller) launches his very own blog.
Google buys Measure Map to bring web analytics to blogs
It seems that Measure Map is not even live yet... but since they were bought by Google, we expect that their services will be good and probably available as a free tool like the excellent Google web analytics.
According to their site:
According to their site:
- Measure Map helps you understand what people do at your blog, and what influence you are having on the world.
- Easily navigate the numbers that matter
- Track links to see who sends you traffic
- Find out what people do at your site
See Google's blog announcement (is that the end of the press release?!)
Tuesday, February 14, 2006
McDonald's is open for discussion
I was so busy with work and study that I missed the launch of McDonald's corporate responsiblity blog. Shame on me! Shel Israel (the co-author of Naked Conversation) posted his recommendations on how to improve it, and in the same stroke, laid down the simplest and best communication rules for corporate blogs I’ve seen so far.
Wednesday, February 08, 2006
Yahoo! and AOL to charge for emails
It is fair to say that Yahoo! and AOL's plan to charge businesses for ensuring that their emails are not delivered to their subscribers' spam folders has not been as well received as it could have. The Red Herring summarises what is at stake quite well. And The Onion concurs: "this is going to drive small companies like info@jckibffydmh right out of business!"
Monday, February 06, 2006
Google Removes German BMW Site
According to Techworld, Google removed BMW's site from its index because of search results manipulation. The BMW page listed in the results was redirecting to another site, with different content (also called "cloaking"), which is a violation of Google's quality guidelines. That shows that Google means business when it comes to maintaining the integrity of its search engine listing. Story first broke on Matt Cutts' blog.
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