Friday, December 30, 2005
Tuesday, December 27, 2005
Will Ajax finally make the transition from kitchen sink to popular web design technology? Will we ever trust Wikipedia? Will we soon run out of buzzwords combining the word"blog" with less fortunate technology related words? (vlog?, splog? ...).
I planned to articulate a clear vision for 2006 in this post through proper research, talking to industry players, looking at tech and marketing budget trends, sampling consumers... but then I realised that it was a substantial amount of work to do, all before the end of this year. Instead, I used Mcalister's 2006 tech prediction generator:
Last year I made several predictions that now seem ridiculously too ahead of times... But a few ideas were pretty close. I've got a feeling that 2006 will be a big year, and here are some of the reasons why:
A Los Altos startup is going to open our eyes to some new ways that social RSS tagging can influence culture. Business 2.0. will pick up on this and run several cover stories on the founders.
Jorma Ollila (NOKIA) will be in the spotlight for his decision to support AFLAX remote scripting. This will upset Robert Scoble, and the blogosphere will react "mainstream media like"... The noise will quiet before the end of the year and it will all be forgotten soon after the shock.
Amazon will see their stock skyrocket after their Podcasting business starts taking off. We've seen it coming for a while now, but 2006 will be the year it really kicks into gear.
Either Yahoo! or Google will seek to expand their social networking business by acquiring Linkedin. AOL will be overlooked in the process, and they will see a management shakeout later in the year.
One of the big leaders in the entertainment industry will wake up to the opportunity in the Internet and the Web 2.0 trends. After months of speculation, they will make a key acquisition that will shake up the landscape for years to come.
Saturday, December 17, 2005
Thursday, December 15, 2005
8 serious errors were found, 4 in each encyclopaedia. Slightly more factual errors were found in Wikipedia (163 v 132 for E.B).
See article on BBC
It is pretty remarkable given than Wikipedia is entirely edited by volunteers. It also brings some faith back into the value and quality of open source knowledge, given the recent issues with Adam Curry (The original podcaster :-) and John Seigenthaler Sr.
Wednesday, December 14, 2005
I have been a convert of Seth's marketing philosophy for years but with hindsight, I am now casting a more critical eye on his assertions. Seth predicted that banner ads will disappear in 2000… While paid search is attracting more online marketing budget, "interruptive advertising", be it banners, pop-ups or eyeblasters is still a major eyesore on the internet landscape. Why? Because it works. It gets you noticed and it delivers click through. And conceptually, I don’t see the difference between displaying a banner about the new Jeep on an online automotive magazine, and pushing an announcement about that same car in a subscribed automotive RSS feed...
Tuesday, December 13, 2005
One interesting feature is how it categorises results between positive and negative opinions with a "sentimeter". I typed "bird flu" and the positive results came up with "love", "good" or "awesome" in the sentence while the negative have "hate" or "sucks" or "stupid". It looks like the sentimeter matches keywords according to their proximity in a sentence. Probably pulling from a dictionary of negative and positive qualifiers. This works well for opinions which are expressed “directly” but could miss more subtle comments. There is also a risk that one whole post will be judged based on one sentence. i.e. the whole post is positive but there is one sentence containing "hate" and the term you search for too close together).
Nonetheless, I think that it is great to have a tool like Opinmind freely available. I am sure it will grow and improve with time.
You can read the Opinmind blog here.
Monday, December 12, 2005
Thursday, December 08, 2005
Worth keeping an eye on anyway.
Wednesday, December 07, 2005
The Phelps Group Adds Cedarlane Natural Foods And Whatever To Its Roster And I Am Fed Up With Receiving Your Press Releases
This is the kind of email I receive almost daily in my mailbox. No message, just a copy and paste of a press release in an email. This one is from Bahareh Ramin, media contact for the Phelps Group. I was close to put his email address here on the spur of the moment...
I don't know who the Phelps Group is. I bet I am not alone. What on earth is "workforce testing services?". May be Phelps Groups or PSI are famous in the US. But I am based in London. Why should I care? OK, my blog talks about marketing and PR, but mostly from an online perspective. Why emailing me this press release? Does the Phelps Group get the email addresses of all bloggers remotely related to marketing and bombard them blindly with emails in the hope that one of them will say: "wow! how did I live without knowing that! I must post the entire press release at once on my blog and that will certainly attract millions of readers who will join me and the prestigious Phelps Group in celebrating that glorious account win."
If you want to engage me, at least make an effort of being relevant. And a note saying "hi, this is why I am sending you this" will be appreciated as well.
Monday, December 05, 2005
Tuesday, November 29, 2005
There are now hundreds of copycat websites, some of them with interesting twists on the concepts, other just simple rip-offs. Someone is even selling a script to “create your own million dollar homepage”…
Hats-off to Alex. It is a one-off but will definitely be part of Internet advertising history. On a personal level, AdRants summarises my feeling well in true “Onion” style: “Million dollar homepage causes entrepreneurial depression".
Thursday, November 24, 2005
via Seth Godin
Wednesday, November 23, 2005
I also found a "boycott Ikea" in Italian to counter balance that.
via Micropersuasion... again... (yes, I do read other blogs!)
See more Google maps mashups on Googlemapsmania.
Tuesday, November 22, 2005
Based on my limited legal knowledge, these are the common blogging legal pitfalls I identified:
- Breach of copyright: reproducing someone else content without permission. Grey area since bloggers often reproduce articles to comment on...
- Breach of employer's contract, especially releasing proprietary or confidential information.
- Libel: you are insulting and causing prejudice to someone (the plaintiff must show that he/she occured damages).
- Publishing false or malicious information (for example to get a share price to rise or spreading false rumours about a product being defective to kill a competitor's sales...)
Apparently, you could be sued because of the comments posted on your blog too...
The Electronic Frontier Foundation has a legal guide for bloggers (this is based on US law only).
Wednesday, November 16, 2005
Via Tech based marketing
Tuesday, November 15, 2005
It is a wonderful idea. Advertisers should get in early with some "embedded and non-intrusive" audio messages as I am sure they will prove popular.
See the storynory website
Peter Day runs a column on the BBC website called “Work in Progres”, linking business and technology to wider issues (a bit like Business 2.0 but with less superlatives).
The premise of his article on Google (see “Google searches for the future”) is that Google’s success is due to its lack of strategy. Don’t get him wrong, he is not saying that the company lacks direction but that Google adapts its priorities and focus according to the evolving potential and successes of its countless search based projects. In Peter’s words: “Its (Google) people start things, and then work out how to make money out of them”.
So far Google's PhDs army dabbled into advertising (adwords and possibly print), pictures filing, call/IM, blogs, price comparison, emails, mapping the earth and digitising its books and recently web analytics… Yet, its main (only?) source of revenue is selling ads.
Either Google has a master plan than common mortals cannot comprehend or it is on a fuzzy path to somewhere yet to be determined but promising.
This lack of apparent strategy worked well so far and with every pundit watching Google's every move, generates a lot of publicity. Will Google turn-up as a telecom company? The new E-Bay? The largest media placement agency? Or just the most used and revered search engine in the world?
I don’t know. But it is a fascinating case of reinventing business rules.
If you want more clues at to what Google has in store, you can buy a CD containing Google related patents… (Xmas is approaching fast).
Monday, November 14, 2005
Thursday, November 10, 2005
Via Micropersuasion, who was tipped by Pablo Halkyard although I could not find his original post on the subject. Nonetheless, I am referencing his blog. Here is why: "The Private Sector Development Blog (PSD Blog) gathers together news, resources and ideas about the role of private enterprise in fighting poverty". Great resources for my forthcoming economy classes!
Wednesday, November 09, 2005
At last, the “European Public Relations Education and Research Association” is running the first pan-European survey of who is using blogs and for what purpose.
The project is led by the University of Sunderland (UK), the University of Erlangen-Nuernberg (Germany) and the University of Hohenheim, Stuttgart (Germany) with national coordinators in Belgium, Denmark, Estonia, France, Germany, Hungary, Italy, Slovenia and the United Kingdom.
You can take the survey here and you will get access to results when they will be published. You can talk about the survey on your blog too to encourage more to repond (we will all benefit from more participants).
Via Naked Conversations
Tuesday, November 08, 2005
According to a ZDNet article (in French), the online petition had 12,000 visitors and 3,000 signatories within 2 days. Average click rate reach 10% to 15%.
- 7% of CEOs are blogging.
- 18% of CEOs plan to host a company blog over the next 2 years.
- 59 % of CEOs think blogs are useful for internal communication.
- 47% think blogs are useful to reach an external audience.
Recognised benefits of blogs included to quickly communicate new ideas and news, providing an informal venue for communication and obtaining immediate feedback. See press release. No online version of the survey available yet.
First seen at micropersuasion
Monday, October 31, 2005
Steve Rubel thinks it is a soon-to-be maligned and unbalanced story. Look at the comments on his post and you will see that he is not alone.
Because I am a contrarian too, I preferred Dave Taylor’s post on the subject. He presents good arguments for his case. He concludes with:
“There are so, so many positive articles and books being published about blogging, some of which are just as one-sided in the other direction, entreating even the most illiterate of business owners to quickly jump into the blogging world lest their competitors get there first, that blogging itself "reinvents business" and so on, that perhaps articles like "Attack of the Blogs" are needed just to achieve some sort of balance.”
So before jumping on the Lyons' bashing bandwagon, let’s think whether that would cast us with the bloodthirsty lynch mob decried in his (cheap-shot type of) article.
Thursday, October 27, 2005
Speaking at the IAB Engage 2005 conference, Sir Martin Sorrell, WPP’s CEO highlighted how traditional media are loosing ground to their online rivals. He singled out News Corp recent online media “panic buying” spree and the threat to some traditional media’s business models (newspapers classifieds v. Craiglist). His question to media owners: “How can traditional media continue to charge more for less?" Sir Martin Sorrell blamed the failure from traditional media to embrace online on the age of people who run major media/ad groups and a reluctance to change.
I could not agree more. One of my friend from research company Millward Brown (she left since) shared with me some insights on a 2005 survey they conducted titled “Why online isn’t getting a fair share of media budget?”
Here is the situation, figures may vary from studies to studies but it gives a general trend: the Internet is getting only 5% of ad spend while it has a nearly 35% media consumption. TV is getting 40% of ad spend for an equivalent media consumption. Newspapers are getting nearly 35% of ad spent too but for a 10% media consumption.
Why such a gap for online? Here are the most mentioned reasons:
- Comfort with the known. Clients are risk adverse and don’t like to make sweeping changes to their media or marketing budget allocation. They will go with what is safe and make tiny incremental changes every year. As a result, they are loosing touch with overall media usage and fragmentation (especially given the speed at which it is accelerating),
- Lack of understanding and lack of interest. Here is the age gap again… Most marketers think that their consumers are just like them. Company CEOs like to see their ad running on TV and on their favourite newspapers because this is what they watch and read. Younger marketer find that learning new things is time consuming, especially when they are pressured to deliver short-term results. So they go with the safest option: comfort with the known,
- Marketing services are too siloed. The whole advertising system is biased towards ATL getting the lion share of client’s budget. If you were an ad exec or a media buyer, would you like it to change? Of course no, you would lobby hard to keep it that way. Margins and budgets are too low online to incentivise traditional ad agencies to shift. And clients don’t push hard enough for integration This is a vicious cycle.
- Interactive is hard work. Yes, you cannot do last minute changes on a program as easily as you can with an ad copy. It needs a bit more planning. The pressure has always been on interactive agencies to be as flexible as their offline counterpart. Would it be a bad thing if traditional marketers were also better planners?
Addendum: if you work in PR, just replace "ad exec" or "media buyers" with "PR professionals" and TV with "media relations". Same mistakes, same punishement.
Wednesday, October 26, 2005
The Grameen bank had a similar initiative in the late 90s and is still considered as the largest micro-credit organisation (besides the World Bank). Loan repayment rate is very high (apparently close to 95%). Interests rate charged on micro-credit could reach 20%.
More about micro-finance from the UN.
Tuesday, October 25, 2005
I accepted and received the book 2 weeks later. I felt obliged to read it.
To my relief,”The Virtual Handshake” is not another “Let’s talk about Kryptonite” story. In fact, it is not about blogging but about networking, both face-2-face and online (although the emphasis is on the latter).
It starts by explaining the values of networks and how they have been, and increasingly are instrumental to individual and group success. It then provides with a practical, step-by-step guide on how to build a credible virtual self, build-up a network and sustain it. I found that David and Scott Allen really worked hard to cover all means of connection, including instant messaging, social software, email, company alumni…and of course blogs.
Because the book tries to cover everything associated with networking, readers more familiar with the topic might find it sometimes pedantic. I also find that advice on how to use networks for marketing purpose (from a business pow) a bit light. Nonetheless, the book drives good points regarding sales (don’t sell but help other buy and value relations for their long term benefits instead of going for a quick shot). It is packed with practical advice, I enjoyed reading it, I learned a few things on the way and I plan to put some of its recommendations in practice. Good reference book for anyone interested in the “how to do it” side of networking. You can read more about the book here and make up your own mind.
Wednesday, October 19, 2005
Using links as a measure of popularity is based on the assumptions that if readers like what you write, and have a blog, and are so inclined, they will point to your blog. On the premise that there are more blogs readers than blogs writers, that discards quite a lot of your potential audience. Having lots of links to your blog doesn’t necessarily mean having lots of readers too. I am sure that most people who kindly linked to Beyond PR sometimes over the last year and half don’t religiously turn up to my every post. They could just be reading my feed, or, heaven forbids, have forgotten about my blog. It seems to me, but I wait to be corrected that links are used as a default currency since there are no other easily available metrics to measure blogs popularity. Nonetheless, links send traffic to your blog, maximise your readership and gets you ranked higher in Technorati so others would think you are popular thus worth reading.
Mentions show that someone actually bothered to read what you wrote. It is a good way to start conversation too (isn’t it what blogs were set-up for at the first place?). However a mention without a link puts a barrier for others who would like to join the conversation as they will have to find your your post on their own. Why make their life difficult?
So how about a link + mention combo… I would go for that! But if you want to make me even happier: post a comment or send me an email.
Via Richard MacManus
Tuesday, October 18, 2005
coBRANDiT, the “world's first open-source documentary ad agency” produce such clips. I like their approach: “The use of documentary advertising is predicated on the belief that 1) Consumers are interested in seeing their peers interact with the brand or product in real life environments and situations, 2) Consumers are interested in behind-the-scenes information relating to brands and activities they care about, and 3) Consumers want to participate in the creation and marketing of great products and brands. (…) Documentary advertising can be taken one step further by soliciting consumer generated media (CGM) content-- in effect creating what might be termed open-source documentary advertising.”
They are inviting readers to submit their own clips. And will pay $100 for each acceptable submissions. Here are the guidelines: “Make a video about a brand or product you love from one of these categories: Beer, Gear, or Cars, and make it good. We don't want ad concepts--we want a slice of life. Stylized, silly, serious...it's up to you. Keep it real, and keep it clean (no smut).”
Monday, October 17, 2005
- Technorati is now tracking 19.6 million weblogs
- The total number of weblogs tracked continues to double about every 5 months
- The blogosphere is now over 30 times as big as it was 3 years ago, with no signs of letup in growth
- About 70,000 new weblogs are created every day
- About a new weblog is created each second
- 2% - 8% of new weblogs per day are fake or spam weblogs
- Between 700,000 and 1.3 million posts are made each day
- About 33,000 posts are created per hour, or 9.2 posts per second
- An additional 5.8% of posts (or about 50,000 posts/day) seen each day are from spam or fake blogs, on average
See Dave Sifry's post.
CNN is running an article on how Apple’s video iPod could kick start a wave of amateur videocasts. With the price of digital video cameras dropping, broadband usage and video editing software getting more user friendly, it will not be long before budding directors or reality TV celebrity wannabes start filling up the digital airwaves. The implications for marketers and brands will depend on the scale of this new CGM trend:
- RSS feeds will include videocasts (see ANT), search engines will index clips (see Google Video) and new service will help you tag them (see blogtelevision),
- Initially, audience will fragment further thanks to the availability of niche programs, produced by passionates for enthusiasts. Will traditional TV broadcast audience drop as a result? Yes, especially generation Y and X viewers (the former already spend more time on IM and games and the latter on the web - economist),
- Companies will be keen to trial bypassing TV networks and produce commercials or short clips ready to podcasts. Ad agency and media buyers will compete with viral marketing specialists to produce these pilots,
- News corporations will need to work in partnership with “the local guy with a camera who just happened to be there” in the networks’ battle for exclusive. Amateur reporters will start selling their footages via online auction sites (EBay?) and get news agencies to bid for the rights to broadcast their work,
- Everyone will claim her/his 15 mins of fame and that would equals to 78,840 celebrities per year! (this is serious research, based into the cognitive limits of human attention and memory, number of 15-minute fame segments per year, global median life expectancy and current world population).
Sunday, October 16, 2005
Interestingly, Weblogs gets more than $1 million a year through Google adwords alone.
Thursday, October 13, 2005
Wednesday, October 12, 2005
P2P services takes 70% of global bandwidth (BitTorrent is the main culprit). Web browsing is only 8.7% of bandwidth consumption.
I thought this was an interesting figure to add to the Web 2.0 v. Web 1.0 debate .
I read Tim O’Reilly’s seminal article and I agree: the evolution to Web 2.0, for lack of a better term is about attitude and expectation. Whether it is technology that led to a change of attitude, or that a shift in our relation to the web led to new technology is an academic debate which I will leave to the more technically endowed.
In the 90s, the web was driven by companies seeking to turn it into a giant shopping mall. Consumers are now reclaiming the web for what it was intended for: a collective space bringing people together so that they could share experience and information. Just picture this: a collection of mega websites competing to attract eyeballs v. loose networks accessible by search engines, tags and connections where you can share information, engage in conversations and co-create. I am caricaturing here but the change is quite noticeable...
This is how I understand it: Web 2.0. is a different way of looking at the web.
Tuesday, October 11, 2005
Yahoo announced that it will mix mainstream media news with blogs in its Yahoo News aggregator. The system will be tiered with top stories from mainstream news outlets first then blogs with an option to get more user-generated news, photos and links. Yahoo's General Manager said that the company "wants to fuse professional journalism with so-called citizen journalism to provide a fuller spectrum of content to its members". MSM and CGM will be clearly flagged to avoid confusion.
The BBC covers this story and thinks that "the decision could reignite the debate over what constitutes news reporting and whether blogs are as valuable a source of news as that from professional journalists."
Steve Rubel reckons that it will expose millions of consumers to blogs for news content. I could not agree more and I cannot wait to see on the same page the point/counterpoint of a story exposed by MSM and bloggers. One more thing to worry about for PR officers.
Monday, October 10, 2005
There is a post on Cillit Bang too... I caught up late on the whole Cillit Bang blog story and I find it rather sad. As Tom Coates highlighted, it is the unfortunate product of a team's ignorance, incompetence and carelessness. Glad they apologised.
I still think character blogs can work if the ad or PR agency who put it together could stick to simple rules:
1. Your entertainment or information value must be well above average to compensate the fact that you are a "marketing gimmick",
2. Engage in REAL conversations with your readers, be human even if you are not,
3. Let the story and the character evolve with the interactions. Don’t get your copywriter to write 60 posts in advance!
3. Don’t comment on other blogs to build up your network. You start from a very low point on the credibility scale and the only reason you want your link there is to get traffic to your blog. Comments are for conversation, not for advertising. Instead, build up your network from directories, tagging, placements, ads, ect… Let them discover you. If bloggers like your blog, they will talk about it and link (they will talk about it if they don't like it too but it will be worst if you spam them). You need to take the time to do it properly. A bit like a grassroots campaign. If you want fast and loud: do an ad.
- 1/3rd of respondent blog to be seen as an authority in their field. Less than 5% blog to generate revenues,
- Almost half have never been contacted by a company or their PR representatives yet about 70% would like to receive product samples to evaluate,
- When seeking information about a company or a product, bloggers prefer to interact with company employee who blog,
- When looking for product information, less than 5% of respondent will trust a press release and 6% will trust a corporate blog. As opposed to nearly 63% who will trust other bloggers.
Wednesday, October 05, 2005
Tuesday, October 04, 2005
Last Friday, I was invited to speak at a blogging seminar in Frankfurt. Russel Buckley, a veteran blogger living in Munich was a co-presenter. He runs the mobhappy blog.
We had interesting discussions with our audience (PR Officers, marketing directors...) about the potential of using blogs for corporate communication. Interestingly, blogs were often associated with crisis, almost seen as a threat more than a tool for consumer communication. May be it’s bad memories from the Jamba v. bloggers story? I had similar conversations while doing workshops in Italy and it seems to be the first reaction once companies realise the scale and impact of the phenomenon.
According to the Blog Herald, Germany (280K blogs) still lags behind Spain (1.5M blogs), France (3M blogs) or Poland (1.4 M blogs) when it comes to blogging. The election might give German bloggers a boost. Wahl.de is listing some political blogs.
If I match these figures with anecdotal evidence, it seems that the German blogging scene is at an early development stage. This is an opportunity for companies to experiment and lead. As I highlighted in my talk, blogs are not going to disappear anytime soon. The sooner you join the conversation, the more you will learn and the better prepared you will be.
Thursday, September 29, 2005
Read in New Media Age, 29th of September. Link to full survey results to be updated as soon as I find it...
Tuesday, September 27, 2005
Two key facts:
- more than 60% of PR executives interviewed believed that web blogs by unhappy employees or exasperated customers can damage corporate reputations
- More than 80% of US executives admitting reading blogs "at least five times a week," a figures which fell to just 36% in Europe. (This seems quite high to me).
You will have to register to the Guardian site to view the piece.
Steve Rubel published a Blogpulse's graph illustrating the increase in blog postings mentioning the problem and The Register ran a story on it.
UPDATED: Apple's response, courtesy of an anonymous reader.
Thursday, September 22, 2005
A 2004 Intelliseek study 1 (PDF) found that consumer–to-consumer recommendations—even online consumer postings to forums—carry a higher trust factor than virtually all other forms of advertising, including TV, radio and print. That did not come as a surprise to many long established businesses. In fact, one of them always understood the value of consumer recommendations; its entire sales strategy relies on turning customers into brand ambassadors and capitalising on their social networks to influence others to purchase. That company is Tupperware and it made a fortune by understanding word-of-mouth’s power 50 years ago. Since then, WOM has been reengineered as “Consumer Generated Marketing” and thanks to blogging, its persuasion power is making business media headlines again through a series of high profile customer relations disasters. Let’s review what the forces driving consumers’ propensity to whine back on marketers’ agenda are and how marketers could reclaim WOM to engage into productive conversations with consumers.
Read more at Global PR Blog Week 2.0
Wednesday, September 21, 2005
I found the post on Always On.
If you are interested in the topic, you should go to Project Gutenberg and read about their philosophy:
"The Project Gutenberg Philosophy is to make information, books and other materials available to the general public in forms a vast majority of the computers, programs and people can easily read, use, quote, and search. This has several ramifications: The Project Gutenberg Etexts should cost so little that no one will really care how much they cost. They should be a general size that fits on the standard media of the time . The Project Gutenberg Etexts should so easily used that no one should ever have to care about how to use, read, quote and search them..."
They work with copyright free materials (copyright has expired) or with authors' consent.
Monday, September 19, 2005
Full programme available here. Check out today’s article from Niall Cook on how Hill & Knowlton went about setting-up its own blogging platform. I contributed a piece on consumer generated marketing to be featured on the 21st.
Please join us and contribute. To paraphrase the event's welcome message: "All you need is a little bit of curiosity, an open mind, and the desire to learn new things and share your experience and knowledge with other people. Skeptics are welcome, too."
Thursday, September 15, 2005
The article's premise was that a dedicated blog search could prompt Google to remove blogs from its main search index, thus "improving" the quality of its search results. This speculation was based on Google removing Usenet postings from search results after acquiring Deja.com.
A graduate interviewed for the article commented "The main problem with blogs is that, as far as Google is concerned, they masquerade as useful information when all they contain is idle chatter".
The issue: trackbacks. "The low information quality of blog-infested Google results is a consequence of bloggers' attempts to introduce community aspects to what remains a solitary activity. The auto-citation feature 'Trackback' is frequently fingered as the culprit: many search results Google returns are trackbacks."
The article ends by pre-empting bloggers reactions: "One group is likely to protest long and hard, however: and that's people who have taken advantage of this quirk to use Google as their primary promotion channel or reputation creator. "
Putting the genie back into its bottle?
I won't speculate as to whether Google will remove blogs from its main search engine or not but if it did, I suspect that it will remove a big chunk of bloggers' ability to influence others with their views and opinions. If I were Land Rover and the second highest link in a search on my latest car model was a catalogue of disasters told real-time by a desilussioned owner, I will be pressured to react as I would know that millions of prospective buyers search for infos online before purchasing. If this legitimate rant was self-contained within a "blog" section, I may think that there is less pressure to act as it is "not mainstream" and most would not come across it. Food for thoughts.
Would love to hear some views on that.
Wednesday, September 14, 2005
Thanks to whose who kept reading!
More to come...
"Yahoo plans to create media-rich packages that put the stories in context. For example, a story about Iraq could include links to other news stories on the conflict, maps of the region and a nod toward other blogs that discuss the war. (...) such multilayered coverage will likely attract younger people to its programming."
Story on Publish.com
I think that this is a brilliant move and a significant milestone in reshaping our stale media landscape.
Tuesday, September 13, 2005
See article from Information Week.
Wednesday, August 24, 2005
PS: I am back from my short-break. Cornwall has outstanding beaches and sceneries, certainly the nicest I have seen in the UK so far. I found Penzance rather dull but highly recommend the coast road going to St-Ives.
Wednesday, August 17, 2005
Wednesday, August 10, 2005
It contains interesting stats:
- 28% of 16 to 24 years old in Europe have a MP3 player,
- 20% of Europeans downloaded software or audio content last year,
- Apple says that 5M consumers subscribed to its podcasting service within 3 weeks of its launch on iTunes.
Forrester predicts that the next big thing will be videocasting thanks to MMS phones.
Tuesday, August 09, 2005
"The idea was that anybody who used the web would have a space where they could write and so the first browser was an editor, it was a writer as well as a reader. Every person who used the web had the ability to write something. It was very easy to make a new web page and comment on what somebody else had written, which is very much what blogging is about. "
The interviews has a few cheap shots (the obsession with online porn) and at time it looks like Mark Lawson is interviewing the father of the A-Bomb. Good read from one of the true visionary of our time otherwise.
Take the test and find out whether you should blog or not:
We kept it light in tone. Depending on your score, you will be offered some advice to get started on our new blogging community or more training on blogging (that is if you are an H&K employee of course).
Monday, August 08, 2005
Another item mentioned on Forrester's summary page I picked up was that "Households with a laptop and home network watch three fewer hours of TV per week and read the paper an hour less per week than offline households do."
Friday, August 05, 2005
Thursday, August 04, 2005
Wednesday, August 03, 2005
Friday, July 29, 2005
Thursday, July 28, 2005
This survey echoes a post from engadget (dated 29 Nov. 2004) commenting that "over two-thirds of students there rarely or never use email" and young people "think of email as something overly formal that you use only for business purposes or to communicate with your less tech savvy parents or grandparents who are still stuck in the Nineties".
Wednesday, July 27, 2005
While looking for more information about that, I came across that stunning post from Tristan Louis, a French expat to the US who is studying how Technorati ranks blogs. He evaluated a selection of blogs and looked at their number of links (now recognised as indicator of a blog popularity) in Google, Technorati and Yahoo. He then benchmarked the results against one another: Technorati v. Google , Technorati V. Yahoo and Google v. Yahoo (scroll down on that page).
The conclusions so far: Technorati is getting a fourth of links Google can locate. Yahoo does a better job at indexing the blogosphere than Google. "Smaller blogs seem to have a better chance of being recognised by Yahoo! than they do of being recognized by Google".
Tristan is looking at benchmarking all of that with MSN now...
Tuesday, July 26, 2005
Monday, July 25, 2005
Listeners can talk to the producers, input on programs, suggest a show, comment live, ect.. See how this works and look at their blog.
You can hear it stream here or subscribe to their podcast.
Friday, July 22, 2005
The site comes with a handy disclaimer:
"Bloggers who use this site are urged to keep their blogs devoid of any language, comments or content that might offend, taunt or provoke alien life forms in any way. Let's not start an intergalactic war :) "
See original article on Vnunet.
Wednesday, July 20, 2005
Original idea to apply the open source model beyond the tech industry. Vores Øl may be remembered as the Linux of the beer market. Cheers.
Thursday, July 14, 2005
I could not help myself post this article as a reference for all my friends who don't understand why I, like many young French people left the country and why an increasing number of us has no intention to come back.
Wednesday, July 13, 2005
With broadband becoming commonplace, we should see more newspapers, magazines, radio stations or consumer brands launching their own online TV channels. I can see FCUK being one of the first movers here (they already have a radio station). B&Q could make a great DIY/interior design TV channel. All of these shows could be repackaged for mobile videos and streamed to subscribers. Talk about media fragmentation…
Monday, July 11, 2005
Friday, July 08, 2005
A woman in South Korea let her dog relieved itself in the subway. She didn't bother to clean up and a row started with her fellow passengers. Someone took pictures of the incident with a camera phone. Within hours, accounts of the incident and the incriminating pictures were online. New information about her identity, her life and her past were added in real-time as acquaintances got involved and others started to play detectives. The dog poop story even made it into the national news. She is now known as "Dog Poop Girl" and is said to have quit her university in shame.
Tuesday, July 05, 2005
Friday, July 01, 2005
“E” (the anonymous student from a small town high school) posted a nasty comment about her French teacher in her blog - roughly translated as “I hate this crap teacher” - on the 29th of May. A week later, a lecturer in the same school, who was curious to find out if his school was mentioned on the blogosphere came across the infuriating post. He forwarded it to E’s French teacher, who complained to the school principal. The matter escalated to the regional academy who advised the school to take a firm stance. Despite E’s apologies, she will face a disciplinary hearing that could result in permanent expulsion. The student and her family are said to be devastated.
The regional academy is now working on a leaflet to be distributed in all its schools next year to give guidelines on acceptable blog usage in line with schools’ code of conducts.
I suspect that this is not an isolated case. Many see blogs as a personal diary and forget that there are publicly accessible. I can only see the number of such incidents increasing in conjunction with the increase of self-publishing tools.
Thursday, June 30, 2005
Talking of which, Blogger finally included an image upload facility in its blog post template. I always found uploading pictures via Picasa's Hello then sending them to my blog to be a real headache at best. I started to become envious of my more pictorially enabled colleagues (who use TypePad) and mocked my austere text only blog. Blogger: it's about time! But thank you anyway.
Monday, June 27, 2005
That brings me to a personal anecdote: my beloved car (an old Daihatsu Sportrak - a best seller in Indonesia and the Philippines) needs a new radiator and my local garage took a month talking to his preferred supplier to tell me he couldn't find what he needed. Last week I learned that my initial quote of £150 would have to shoot to £350 (at least) as their only recourse was to get their part from the official Daihatsu supplier. Within 10 mins of online research, I found a supplier of Japanese 4x4 spare parts in Manchester who sold me a new radiator for £75 only.
I called my garage to let them know. They were surprised. 10 years ago I would have been ripped-off…
Friday, June 24, 2005
If you want to be noticed, forget the adress book, you need to be on the right "buddy list". I am sure that an entrepreneur somewhere will soon offer to tailor your CV or portfolio for IM...
Wednesday, June 22, 2005
Tuesday, June 21, 2005
- 51% of journalists use blogs regularly and 28% read them daily (compared to 11% of the US population reading blogs),
- 70% of journalists read blogs for their job, mostly for story ideas or researching,
- 33% read blogs to uncover scandals or breaking news.
The survey points to a trust crisis among journalists and between journalists and corporations:
- 49% of journalists have lost trust in corporations over the last year,
- 76% said that corporate candidness is poor in time of crisis and 66% said the same about transparency,
- 45% are less trusting of their colleagues' professsional behaviours,
- 93% are less trusting of colleagues who are paid to act as spokespeople.
The survey is not publicly available yet but Yahoo carries the press release.
Thanks to Anton-Jan who pointed me to this study.
That follows from the Singaporean blogger case I was mentioning in April.
Monday, June 20, 2005
On a personal note, I am back in London after an eye-opening training course organised by WPP in sunny Connecticut. I feel all pumped-up now and probably gained 2 Kgs (I blame the snacking culture and the blaming culture for blaming the snacking culture). It feels good to be back blogging.
Friday, June 10, 2005
While waiting for my return and if you are bored you could:
- Phone someone in the office you barely know, leave your name and say "Just called to say I can't talk right now. Bye"
- Leave your zipper open for one hour. If anyone points it out, say, "Sorry, I really prefer it this way"
- Walk into a very busy person's office and while they watch you with growing irritation, turn the light switch on/off 10 times.
- Play the same CD on every stereo in the house at once. Try to synchronize them.
- Sit on the front porch with a bottle of scotch. Yell abuse at pedestrians. Say nonsense. Wave your arms. Yell. For bonus points, colour a tooth black beforehand.
- SCARE YOUR PETS!!! Then cuddle them. THEN SCARE THEM AGAIN!!! Then cuddle them. Ahh, a nice, quiet cuddle--SCARE!!! No baby, it's okay... SCARE!!! If they run away, they'll be back, for food; make sure you're ready for action when they return.
If you want to read more of these, go to Blotsort.com. It made my day.
And don't forget to vote for BeyondPR for the Marketing Sherpa's blog awards at: http://www.surveymonkey.com/s.asp?u=333931095143
If you would prefer another PR blog to win, think of a different way than voting to show your appreciation. Maybe you could just post a "well done!" note on their blogs instead?
Tuesday, June 07, 2005
Sunday, June 05, 2005
The Sunday Times is carrying a great article today on how mainstream media is increasingly under threat from the online news revolution of late.
This is especially true with younger Internet users. Two interesting quotes:
- The Carnegie Corporation of New York reports that 44% of Americans aged 18 to 36 access their daily news online but only 19% read newspapers.
- A forthcoming survey from the Oxford Internet Institute found that 28% of Internet users watch less television.
The article sees a double whammy attack on established media by:
- The popularity of news aggregation services (a logical consequence of information fragmentation). Traffic to Google News increased 90% over the last year while traffic to the New York Times website fell 23%.
- The rise of “non-mainstream” news sources (think blogs or independent online news outlets like the memory hole).
The article concludes by noting that while we are entering a potential information minefield online, the man in the street will need to sharpen his critical judgment to weight stories accuracy.
It is an interesting era where the success of self-published news is driven by an increased distrust in established media – i.e. a quest for unbiased news and paradoxically by the increased popularity of opinionated news sources.
Friday, June 03, 2005
It is said that more than half of the jobs our children will do have not been invented yet. Looks like Corporate Blogger will be added to that list (it's an imaginary list as it hasn't been invented yet). Salary package is not bad either... It won't be long before blogging courses tout punters with claims like "tired with your job? feel undervalued? yearning for the lifestyle you truely deserve? Become a blogger and earn over US$100,000! No experience necessary. All training provided."
Steve Rubel thinks that CMT pulled a clever PR stunt but raised questions about transparency.
He is right. I have no moral dilemna about bloggers getting paid to blog, as long as they reveal their cards. It is up to the informed readers to decide what amount of credibility they would give to paid bloggers. The keyword here is "informed". Would you ask a LandRover salesman for advice on what 4WD make you should spend your money on? Probably not. But that is because you saw the LandRover logo hanging above its desk. Things are not that clear cut in the blogosphere.
You wouldn't expect anything too controversial in Hazzard county anyway. It is designed by fans for fans. Pure entertainment. But I would hope that Christopher Nelson (that's the chosen CMT blogger name) will state upfront that he is paid by CMT.
I leave you with the Dukes of Hazzard theme song, courtesy of Dukesonline.com :
Just two good old boys, never meanin' no harm...Beats all you never saw, been in trouble with the lawSince the day they was born.Straightenin' the curves, flattenin' the hills...Someday the mountain might get 'em but the law never will.Makin' their way, the only way they know how...That's just a little bit more than the law will allow.Just two good ol' boys, wouldn't change if they could,Fightin' the system like two modern-day Robin Hoods...
Thursday, June 02, 2005
The PDF report is available for download on the Annenberg Public Policy Centre website. CNN ran an article on it.
For the least price aware among us, Kelkoo is a good first step towards finding the best online deals and epinions is another step towards finding out what others think of these deals.
Wednesday, June 01, 2005
Tuesday, May 31, 2005
Interestingly enough, a local Tesco has opened in my street a few months ago. As a result, business to the "treasured" local corner shops has more than halved. One of them will certainly close down before the end of the year. Where are all the wishful thinkers, complaining about boring high streets, invading franchises and the demise of the local butchers and fishmongers? Not in my local corner shops anymore.
There is a great saying in English: put your money where your mouth is!
In Europe, we have figures from France (thanks to Skyblog - see article there) but nothing much elsewhere.
I just came back from beautiful Berlin (where I ran a workshop on new communication trends) and I am now curious to find out how many bloggers are there in Germany. I found this page stating 14,500 bloggers as of June 2004 and this one counting 42,000 German bloggers in 2005. Seems pretty understated. Or may be not?
On the same page, David (?) gives us the 10 reasons why Germans don't blog. These are my favourites, mostly pearls from the comments section:
- The 42,000 German blogs fill the Web's hard-coded "umlaut" quota
- The would-be bloggers are too busy translating Wikipedia articles into German (apparently not a joke)
- On the internet, no one cares about someone's Dipl-X or Doktor
Sunday, May 29, 2005
Friday, May 27, 2005
The question as to whether blogs are a threat to MSM is still in the open. My opinion is that blogs will continue to rock established media and keep them accountable. However I do not see the mainstream media disappearing anytime soon. They will however integrate a more collaborative approach to news reporting and distribution and are already transforming in that direction.
Look at MSNBC’s citizen journalist’s initiative.
Thank you for the nomination and thank you for reading my rants. I'll make sure to up the quality and frequency of my posts. As the weather gets warmer in London, I thought I would suffer from a bout of blog fatigue but that gives me a good reason to carry on.
If you want to vote for me:
If you don't, no hard feelings. There are 6 great blogs entered in the PR category. Being nominated is already a great honour. From now on, I pledge that I won't delete these Marketing Sherpa's e-newsletter anymore and will make sure I click on all the links they care to offer.
Friday, May 20, 2005
Below are the key points of our guidelines:
In connection with any blogging, please be mindful of the following:
- Most weblogs publish RSS feeds that others can subscribe to, so remember that others, including your colleagues, may be actively reading what you write.
- Think of what you say in your weblog in the same way as statements you might make to the media, or emails you might send to people you don’t know. If you wouldn’t include it in those, don’t post it on your weblog.
- Never disclose any information – including textual or visual material – that is confidential or proprietary to Hill & Knowlton, or any third party that has disclosed information to us (e.g. clients, journalists, suppliers, etc.). Your existing contract in any case prohibits this.
- There are many things that we cannot mention as a publicly-owned company. Talking about our revenue, future plans, or the WPP share price will get you and Hill & Knowlton in legal trouble, even if it is just your own personal view, and whether or not you directly identify yourself as an employee of Hill & Knowlton.
- You should make it clear that the views you express are yours alone. You may want to use the following form of words on your weblog, weblog posting, or website: The views expressed on this [blog; website] are my own and do not necessarily reflect the views of my employer.
In addition, we included some tips on how to write for and promote blogs.
Looks like I will need more space for my blogroll :-)
Wednesday, May 18, 2005
From a previous post, you know that I am collecting European blog stories. Well, it seems that bloggers came to the forefront of the Italian media scene during the Calipari tragedy. When the official US report on the circumstances of his death was released, it was heavility censored. A blogger, Macchianera managed to reveal the missing/hidden text, to the delight of the mainstream media and bloggers alike. More infos on this from Blogs of War.
Needless to say that the Italian blog scene is burgeoning.