Thursday, December 21, 2006
Wednesday, December 20, 2006
My friend Farhan forwarded me a link to Rockstartup (web 2.0. reality TV…). They are following up “the Internet's next monster company” payperpost.com “from its initial concept to international fame.”
I do not like the concept of pay-per-post at all.
If you are a business, you cannot win. A blogger can trash your product and get paid for it. A blogger can rave about your product but who will believe what he/she says? They are being paid after all. There is an irreconcilable conflict between providing independent opinions about a product and being paid to talk about a product. You just cannot be independent if you are paid by the company those products you are reviewing. As a customer, who are you going to trust? If there is no trust, what is the point to get bloggers talking about your product? The whole think sounds desperate. Are your products so bad or insignificant that you need to pay people to talk about them? If you want to be seen on blogs, join a blog advertising network or Adsense.
The only upside is that you get nice text links in context to your site, thus boost your search engines ranking. Other than that: avoid.
Monday, December 18, 2006
Saturday, December 16, 2006
Friday, December 08, 2006
Thursday, December 07, 2006
Wednesday, December 06, 2006
Monday, December 04, 2006
Friday, December 01, 2006
Thursday, November 30, 2006
- Web consistently outrank TV as major source of entertainment and information
- Respondents spent an average of 8.9 hours a week online (1 hour more than in 2005)
- 43% feel"as strongly" about their web community as they do about real-world friends
- Each respondent made an average of 4.65 virtual friend this year
- 40% were using the web to stay in contact with people
- 37.7% believed the web allowed them to communicate more with friends and family
- 12.5% maintain their own website
- 7.4% kept a blog
- 23.6% posted pictures online
Report abstract (in PDF)
Wednesday, November 29, 2006
"Venture capital is something to do at the end of your career, not the beginning. It should be your last job, not your first one."
Find out why on his blog post and take his Venture Capital Aptitude Test.
Tuesday, November 28, 2006
The Bank of England raised the base rate from 4.75% to 5%. ING Direct decided not to follow this increase for their saving rate. As an ING Direct customer, I was of course disappointed... until I received this email:
"At ING Direct we want to offer all our customers a consistently good rate. On this occasion this means we have made the decision to maintain our ING Direct Savings Account interest rate at 4.75% AER*.
While some people may be willing to follow headline-grabbing rates, we know from talking to our customers that the majority prefer their savings to be earning consistently and want to relax knowing they don't have to constantly check Best Buy tables. "
I feel more relaxed now as I know I will be earning less but consistently so. Thank you ING.
Monday, November 27, 2006
Thursday, November 23, 2006
- 3% of online Europeans blog.
- France, Italy and Spain combined = 57% of European bloggers. Germany is only 13%.
- France leads the pack with one million active bloggers (don't know how they define "active blogger").
Could not find the original survey online. Anyone?
Article in French on Journal du Net.
Friday, November 17, 2006
This post may only appeal to Londoners who pass by Oxford Circus on their way to work or shop. One man has been a stalwart of the West-End landscape for nearly a decade: he has a megaphone and relentlessly preaches about Jesus with his famous catchphrase: "Be a winner, not a sinner" to the amusement and irritation of anyone at hearing distance. B3ta.com, a satirical online community is running an interview with
Thursday, November 16, 2006
Wednesday, November 15, 2006
Monday, November 13, 2006
- 30% polled consider newspaper most trusted media, 24% favoured blog, 17% television and 14% email marketing.
- 52% said they are more likely to buy a product if they have read a positive review online.
- 34% said they opted-out of buying a product because of negative reviews online.
Wednesday, November 08, 2006
Tuesday, November 07, 2006
Thursday, November 02, 2006
Monday, October 30, 2006
- Be as transparent as you can
- Don't be affraid to admit you are marketing,
- Understand who your detractors are and assume they will always hate you
- Make sure you have supporters that will fight for you
- Listen, participate and respond
Wednesday, October 25, 2006
Monday, October 23, 2006
Thursday, October 19, 2006
He concludes that since MySpace users are predominantly teenagers, they are the ones who control which websites feature in Google's first results, therefore control the web.
Via Steve Rubel
- 2/3rd of SK's homemakers are online
- 300,000 are active bloggers
- Internet users in SK prefer pictures over text and videos over still photographs
- They spend an average of 47 hours online every month, highest after Israelis and Finns.
Wednesday, October 18, 2006
Via Liberation (in French)
Tuesday, October 17, 2006
Fantastic documentary from Sut Jhally that was shown in an elective at school. A video preview can be found on Youtube as well as on the Media Education Foundation website.The documentary’s main points can be found here .
Monday, October 16, 2006
Tuesday, October 10, 2006
I tried to locate the research paper, an abstract or even the original news release on Jupiter's website but I was overwhelmed by cluttered information, poor usability and slow response time.
via Brand Republic
Sunday, October 08, 2006
Current TV is coming to the UK through BSkyB next spring says the Sunday Times. Another bastion of old media falling under users' control.
Saturday, October 07, 2006
Friday, October 06, 2006
One of my favourite feature is the "dialogue box", a visual forum where you can see which way opinion is swinging, and individual comments. I like the interface and see that working well for some online polls for marketing clients.
I am taking this opportunity to apologise for my lack of frequent (and quality) postings to my readers. Juggling work, studies and family life is hard and often what gets sacrificed is social life, offline and online.
Thursday, October 05, 2006
Tuesday, October 03, 2006
- AMV BBDO: 5/3
- BBH: 7/6
- CHI: 6/3
- DDB: 6/5
- Euro RSCG: 6/3
- Grey: 5/3
- JWT: 3/2
- Leo Burnett: 5/3
: 5/2 London
- M&C Saatchi: 5/4
- McCann Erickson: 4/3
- Mother: 6/6
- Ogilvy & Mather: 6/6
- Publicis: 4/4
- RKCR/Y&R: 4/2
- Saatchi & Saatchi: 4/4
- TBWA: 5/2
- WCRS: 5/4
I’d like to see that for PR agencies now. PR Week anyone?
Monday, October 02, 2006
Tuesday, September 26, 2006
Monday, September 25, 2006
I saw it last week-end in
Tuesday, September 19, 2006
Friday, September 08, 2006
Wednesday, August 30, 2006
Search Engine Watch does a great review of the service.
Tuesday, August 29, 2006
Rachel Honig, from Digital Power & Light comments: "(...) at some point the fictional character isn't going to be able to interact with you anymore, and the novelty will wear off (...) As a marketer, it's all about creating a long and meaningful relationship with the consumer, and if you leave them feeling sort of cheated, as it were, that's not helping."
The Online Media Daily points to a Universal McCann survey that found that only 10% of users said corporate messaging in blogs "can add value to my experience."
Wednesday, August 23, 2006
I like Jeremy Verba’s quote: “Brand marketers will go where the audience is (…) when MTV and cable TV launched, advertisers didn’t want to be there.”
Tuesday, August 08, 2006
Thursday, August 03, 2006
I came across this story through Steve’s bellicose posting. I started to write a contrarian post to defend Agency.com’s much mocked-after video pitch to Subway, diligently posted on Youtube for the world and its viruses to enjoy. However, after reading comments on AdFreak, Adrants and on Youtube, I changed my mind. There is ground for reputational damages.
I thought that the clip’s cheesiness was a cultural trait but to my relief, most bloggers across the pond found it heavy to digest too. Yet, I do like the idea of doing a pitch video of a team doing a pitch video and I can see while a client would like to work with such motivated, jargon-savvy and enthusiastic team. There is nothing remotely interesting happening throughout this 9 minutes movie. It’s like watching “The Office” without the irony. Yet it was viewed 20,720 times since it was posted 2 days ago (that’s a big number). It attracted 170 comments (that’s big too, even if we minus the agency’s staff). It certainly didn’t let its viewers indifferent... and that is the snag: this viral effect was fuelled by derision.
This will impact Agency.com’s credibility and could drag Subway’s down too, by association. A perfect example: Coudal, a
Wednesday, July 26, 2006
Via Divine Miss N
Following from my previous post on in-games advertising, I found this video from bruceprokopets showcasing different ad formats for video-games. Nice work and there is a CNBC report thrown in too.
Tuesday, July 25, 2006
- More than 100 million people worldwide log on every month to play interactive computer games (source: NYT, December 2005).
- Gaming is, for gamers, the third-most-popular use of media entertainment in the last week, after watching TV (96%) and listening to music (94%) (source: Mediaedge:cia, December 2005).
- In 2005, advertisers spent approximately $56M placing ads in video games, up from $34 in 2004.
- In-game advertising results in a 60 percent increase in awareness for a new product and animated 3-D ads achieve twice the recall of static billboards (Nielsen Interactive Entertainment)
I rarely comment on my public speaking engagements or publishing mentions but I decided to be more upfront. So with a total lack of subtlety, I am pointing out to two recent contributions: an article on blogs in Corp Comms magazine and a merit award for Atticus, WPP's thought-leadership magazine for the piece I submitted to Global PR Blog Week 2.0. last year. Apparently it will be published in the next issue.
Wednesday, July 19, 2006
Monday, July 03, 2006
Sunday, July 02, 2006
Friday, June 30, 2006
I would add that social networks can fail or succeed depending on whether they attract the right type of crowd at the first place, then balance members quality and quantity. Example: if you and your friends joined a social network, only to find out that the coolest kids in your class are on another one, will you switch? Most likely because cool people will attract more cool people. This networking effect is behind the success of Linkedin, who has many members at VP level and above. So if I were to look for a job, would I go to the place where VPs hang out or just any social network as long as it has loads of functionality?
Tuesday, June 27, 2006
Monday, June 26, 2006
Wednesday, June 21, 2006
From Publishing 2.0. quoting an article from the FT where the Chief Executive of Mediavest
I understand Mediavest's concerns: they are not making a lot of money when their clients spend their media budgets on Google AdWords v. TV or online ads. And yes, most advertisers are still in the dark as to how AdWords work.
Yet, to advertisers 1.0's credits, their brand (and clickthroughs to their sites) would certainly benefit from having pictures or videos displayed in search results. Google AdSense already does that with click-to-play video ads. When searching for designer perfume, to use Publishing 2.0. 's example, I could tolerate some visual ads in the sponsored results. This is the thin line between providing me with relevant information and enticing me to click and as long as these two do not contradict each other, why not? Note of caution: I would recommend Google to test whether its users would accept seeing Google’s purist white layout turned into a billboard before wide-scale rollout…In the meantime, advertisers will have to relearn writing compelling copy.
Sunday, June 18, 2006
Business week ran a comprehensive article last month on Second-Life highlighting business opportunities and how companies are seeing more than fun and games when looking at virtual worlds.
Harvard Business Review has an excellent article on "Marketing to Avatars"
Saturday, June 17, 2006
Friday, June 16, 2006
- MYSPACE.COM: 51,441,000
- Classmates.com: 14,792,000
- FACEBOOK.COM: 14,069,000
- YOUTUBE.COM: 12,669,000
- MSN Spaces: 9,566,000
- XANGA.COM: 7,146,000
- FLICKR.COM: 5,163,000
- Yahoo! 360°: 4,936,000
- LIVEJOURNAL.COM: 3,904,000
- MYYEARBOOK.COM: 3,048,000
First seen at Steve Rubel's.
Via Steve Rubel who retrieves and displays on one single blog all new applications you are searching for. Handy time saver.
Wednesday, June 14, 2006
Yet another example of consumers 2.0. derailing a campaign from traditional advertisers' carefully laid out tracks.
Sunday, June 11, 2006
Given football's popularity in the US, we can assume that:
- Joga.com, the Nike - Google's social network for football fans is becoming popular,
- US brands are integrating blogs into their world cup themed sponsorships,
- Like the World Cup, the blogosphere is becoming a global level playing field.
Thursday, June 08, 2006
Wednesday, June 07, 2006
Tuesday, June 06, 2006
- 670 is the approximate number of the Beast
- /666 is the Beast Common Denominator
- $665.95 is the retail price of the Beast
- 666 F is the oven temperature for roast Beast
- Choose who can access your spreadsheets.
Just enter the email addresses of the people you want to share a given document, and then send them a message.
- Share documents instantly.
People with whom you share a given spreadsheet can access it as soon as they sign in.
- Edit with others in real time.
Multiple people can edit or view your spreadsheet at the same time as you - their names will appear in an on-screen chat window.
- Edit from anywhere.
There's nothing to download; you access your spreadsheets from any computer with an Internet connection and a supported browser.
- Never lose your work.
Online storage and auto-save mean you need not fear hard drive failures and power outages.
Via Damien Mulley
Monday, June 05, 2006
1. Go to a consuming experience
2. Follow instructions
Cheeky monkey but if I can do it, so can you. It's simple and well explained.
Friday, June 02, 2006
Most popular blog platforms are Skyblogs (from radio station Skyrock) with 4.17 millions visitors, followed by MSN Spaces (2.95 millions visitors), OverBlog (2.32 millions), Six Apart (1.87), Blogger (1.56) and BlogSpirit (1.3).
Article in French at ZDNet.fr
Mediametrie report in PDF here (en francais)
How long will it take him to sell one million pixels?
Wednesday, May 31, 2006
I agree. Flickr is a community and therefore belongs to its members, not to a single brand. There is a danger of backlash. While I like the idea and I am sure Nikon will run a great campaign, my advice to whoever is running it is to make sure the campaign is not too intrusive and respect the community spirit, as would any members. Seth Godin's permission marketing principles come to mind: an opt-in to see ads on Flickr for community members is now needed.
I enjoyed reading more about this from Adhurl who thinks Mr. Murdoch ultimately has a plan (MySpace?) and Maddie Hanna.
Monday, May 29, 2006
Tuesday, May 16, 2006
The London School of Economics (LSE) compared the results of a telephone survey on a random sample UK consumers against the 2003 and 2004 sales data from companies mentioned in the survey. They found that word-of-mouth, both positive and negative were statistically significant predictors of sales growth.
- A 7% increase in WOM advocacy (willingness to recommend a product) unlocks 1 per cent additional company growth.
- A 2% reduction in negative word of mouth boosts sales growth by 1 per cent.
See press release on LSE's website.
He looks a bit baffled (to say the least) but managed to answer three questions...
Story on BBC
Video on ">youtube (thanks to another Guy for the link).
Thursday, May 11, 2006
The bonus is that Google maps news stories (from its Google News service) on the graph so you can see correlations between news and searches. A news volume graph is also displayed underneath the search volume graph.
Google explains that the results are extrapolation from a sample, therefore cannot be entireley accurate.
Considering that 81% of consumers aged 30 to 64 years old use the web to research products or services (Pew Internet Survey 2005), I can see Google trends being used for "share of searches" (share of voice) over time to assess popularity of brands and products or look at the impact of marketing campaigns. It is fair to assume that more people should search for a particular brand after an awareness campaign is being aired (or PR through media coverage on Google News). You could roughly compare how this trend matches sales volume.
Wednesday, May 10, 2006
Tuesday, May 09, 2006
See the new networks for video portals, Watch this way for animations, diaries, documentaries and vlogs for... well for vlogs.
As a bonus: a guide to making your own clips.
Friday, May 05, 2006
"When a company's marketing story differs from the one being told by online consumers, a credibility gap will emerge that could have dire consequences on brand perception and favourability. "
Biggest task is alignment then but that often goes way beyond PR agencies remit...
BTW, I just came back from a fantastic social media event organised by my colleagues and friends at Digital PR in Milan. More on that Monday when I'll have more time to blog (study, study...)
Monday, May 01, 2006
Sunday, April 30, 2006
Thursday, April 27, 2006
Via The Business 2.0 blog
Wednesday, April 26, 2006
Tuesday, April 25, 2006
Wednesday, April 19, 2006
- Marketers cut traditional media budget for the 6th quarter in a row,
- Only 22.7% of marketing budgets were increased for 2006-2007 (the lowest percentage since 2002)
- Online was the only media to have budgets increased in Q1 ; the strongest gain since Q1 2004.
I am reproducing a quote verbatim from Sir Martin Sorrell which sums-up clients' mood:
“The IPA Bellwether report confirms our experience. The UK remains one of the weakest geographical markets at the moment. But new media and new technologies are growing rapidly as clients experiment with different approaches and question the value of traditional media.”
Wednesday, April 12, 2006
Tuesday, April 11, 2006
Of total submissions to chevyapprentice.com:
- About 84% have been straight product-pieces favorable to the Tahoe
- Of the remaining 16% of submissions, the majority are either anti-SUV (as a category) or the creator is using the ad as a platform to promote a specific cause or defame a particular group; a minority of submissions directly attack the product
- 4 million page views
- 400,000 unique visitors
- 22,000 ad submissions
It is quite commendable that Chevy share their campaign results.
Friday, April 07, 2006
Mash-ups are becoming increasingly popular with our favourite target audience: Millenials (and some Gen-X too). Bloggers took over the news by adding their own comments to create new meanings. Media and technology savvy consumers take over cultural products such as movies or music to enhance them, to create something more personal or just for fun sake. Newsweek ran a good feature on mash-ups last month. It’s easy to see why mash-ups are becoming so popular: they are cool.
To make an audio mash-up: mix the instrumental version of your favourite track with the lyrics of another song. If you are musically adventurous, you can take different elements of different songs to create a brand new track (Eminem vs. Stereo MCs vs Eagles anyone?). The best part of it is that all can be done on your PC which affordable software, a bit of time and a healthy dose of talent. A guide on how to create mash-ups is available here. Look at Wikipedia if you are interested in mash-ups history. I personally like PartyBen or Instamatic’s mash-up of Madonna’s ubiquitous single “Hung-up” (“If Madonna calls, tell her I am not here...”). Look at Mashculture too for new releases.
Mash-ups are not only about music. Did you ever think the movie Fight Club could become a romantic comedy? What would happen if Toy Story met Requiem For A Dream? Here again, affordable and user-friendly technology contributes to unleash creativity and give consumer control over content. Check out Mashupmansion or youtube for more.
You must now be all familiar with web mash-ups so I won’t spill much electronic ink about them on this post. Programmableweb.com has a web 2.0. popular mash-ups list.
I believe that mash-ups are another genuine consumer 2.0 trends which is likely to get bigger and bigger. The Beastie Boys published acapella version of their albums on their website, invited their fans to remix them, and posted the new tracks on their online forum. As a result, the Beastie Boys are among the most sampled artists by mash-up DJs. Consumers love it, it creates a lot of positive WOM and certainly helps boost their album sales.
However, mash-ups could pit consumers and corporations’ interest against each other. What about copyrights? What happens when the mash-up is more popular than the original? What are the benefits for the content originator?
A lot of these questions are being asked when talking about open source. This trend could call for a rethink of the movie or music industry’s business model. Let me rephrase that to set expectations right: mash-ups will get increasingly popular with consumers and as a result we will see plenty of lawsuits.
From a marketing standpoint, I can see immediate applications for mash-ups to reach millenials but I am still trying to reconcile mash-ups’ value with company profits. I need to articulate my thoughts on this and I’ll post more on that later. Your comments or suggestions are welcome.
Wednesday, April 05, 2006
Thanks to Guy for the tip.
Tuesday, April 04, 2006
Sounds like a good idea but unfortunately some cheeky consumers felt a little too empowered and started subverted the marketing machine.
Check this clip out or this one while they are still online.
Via Twist and Shout Comics
Saturday, April 01, 2006
Could it confirms Google's rumoured business strategy: to throw as many new business ideas as possible against a wall to see which ones will stick? Could Google's mighty search technology really be harnessed to mend and match broken hearts?
No. It's an April Fool's joke.
Saturday, March 25, 2006
Monday, March 20, 2006
Reuters article Via Seth Godin.
Wednesday, March 08, 2006
I am going to ask one of my all time favourite question again: why is online media not getting a fair share of media budget compared to TV or newspapers? When will marketers get it? I ranted about this a while ago following an unofficial survey I gathered from Millward-Brown, one of our sister agency. There are no rational reasons.
Tuesday, March 07, 2006
This excellent article raises some valid questions about bloggers’ “independence” and what they should disclose to their readers. It seems to me that on the long-term, bloggers who churn out press-releases or have affiliation with companies, but do not disclose them will loose their readers’ trust, thus deflating the very own reason why they were worth engaging with at the first place. From a PR standpoint, it provides an interesting challenge: how to drive communication agenda with bloggers while preserving their authenticity?
Disclaimer: Edelman is a respected competitor to Hill & Knowlton, my agency. This post does not cast any judgement of value but is aimed at stimulating discussion on relationships between PR professionals and bloggers.
Steve Rubel thinks that this could explain why RSS hasn't taken off yet. I agree, most people don't need to keep a watch on dozens of websites or blogs, so see little use for an aggregator or feed system. The fact that RSS feeds are not user-friendly enough for the average web users doesn't help either. This could confine RSS to innovators or professional usage for a while.
Via Steve Rubel
Tuesday, February 28, 2006
Thursday, February 16, 2006
- Steve Rubel announced that he is joining Edelman as a Senior Vice President, based in NY. See Edelman's blog announcement.
- Harold Burson (Burson-Marsteller) launches his very own blog.
According to their site:
- Measure Map helps you understand what people do at your blog, and what influence you are having on the world.
- Easily navigate the numbers that matter
- Track links to see who sends you traffic
- Find out what people do at your site
See Google's blog announcement (is that the end of the press release?!)
Tuesday, February 14, 2006
Wednesday, February 08, 2006
Monday, February 06, 2006
Tuesday, January 31, 2006
Thanks to the web, we can now compare prices easily and quickly before any purchase (think kelkoo) so consumers can find out whether they are being ripped-off or not. This took a lot of power out of travel agents and airlines who could charge pretty much what they wanted before and gave consumers the upper-hand in negotiation.
Seatguru doesn't compare prices but passengers' experiences flying in different aircrafts, from different airlines. I found out that if I flight Lufthansa on an A333, seats 45 A, B,H and K don't recline as much as other seats and get all the traffic from the gallery.
Now that I am armed with that knowledge, can I negotiate a better seat or a cheaper price since my flying experience won't be as pleasant as others?
Monday, January 30, 2006
Nonetheless, my time in NY was put to good use. First, we had the opportunity to hear from Jeff Jarvis at Acquavit (great food, great service). Jeff shared with us his views on how blogs are impacting traditional media. When talking about bloggers, his advice to PR agencies was to get out of the way, which we will of course not take :-) On the second day, we had three other external speakers:
- Nick Desai from Juice Wireless on mobile communication in the US. Although I am not a specialist in mobile communication, I realised that Europe was a few years ahead of the US in terms of brands using mobile phones in their marketing. It must be a frustrating situation for Nick, to see cool stuff happening here while having to go through a lengthy educational process with clients in the US. This is the situation we face in Europe with social media :-)
- Elizabeth Talerman from Campfire talked about branded entertainment. This is the team behind the Sega Beta-7 campaign with Wieden+Kennedy so I listened. They presented the art of heist campaign they ran for Audi. Pretty good stuff, very guerilla, seamlessly integrated and the experience they create is very compelling for consumers because it provides a lot of fun. And it delivers ROI too.
- Valla Vakili from Yahoo! showed us how Yahoo! is embracing social media and gave us a great overview of what folksonomy is about and what it means for brands. With loads of cool examples. So cool that they will be promptly recycled, with credits due in my future presentations.
I will try to share some of these insights and these examples over the next few days, when I will digest them, now that I can.