Monday, October 30, 2006
The Dark Side of Social Media
- Be as transparent as you can
- Don't be affraid to admit you are marketing,
- Understand who your detractors are and assume they will always hate you
- Make sure you have supporters that will fight for you
- Listen, participate and respond
Wednesday, October 25, 2006
Add social bar on blogger.com
Monday, October 23, 2006
The nail that stands out will be hammered down
Thursday, October 19, 2006
Teenagers, MySpace, Google: the tale of an imperfect web
He concludes that since MySpace users are predominantly teenagers, they are the ones who control which websites feature in Google's first results, therefore control the web.
Via Steve Rubel
South Korea invents the "wifelogger"
- 2/3rd of SK's homemakers are online
- 300,000 are active bloggers
- Internet users in SK prefer pictures over text and videos over still photographs
- They spend an average of 47 hours online every month, highest after Israelis and Finns.
Wednesday, October 18, 2006
Nissan won defamation lawsuit against French blogger
Via Liberation (in French)
Tuesday, October 17, 2006
Advertising and the end of the world
Fantastic documentary from Sut Jhally that was shown in an elective at school. A video preview can be found on Youtube as well as on the Media Education Foundation website.The documentary’s main points can be found here .
Tags: advertising, jhally
Monday, October 16, 2006
Wal-marting across America
Tuesday, October 10, 2006
Web overtakes newspapers in Europe
I tried to locate the research paper, an abstract or even the original news release on Jupiter's website but I was overwhelmed by cluttered information, poor usability and slow response time.
via Brand Republic
Youtube: a message from Chad and Steve
Sunday, October 08, 2006
Current TV comes to the UK next spring
Current TV is coming to the UK through BSkyB next spring says the Sunday Times. Another bastion of old media falling under users' control.
Saturday, October 07, 2006
Google to buy Youtube for $1.6Bn?
Friday, October 06, 2006
Bournemouth University's CEMP is wiki-ing too!
One of my favourite feature is the "dialogue box", a visual forum where you can see which way opinion is swinging, and individual comments. I like the interface and see that working well for some online polls for marketing clients.
I am taking this opportunity to apologise for my lack of frequent (and quality) postings to my readers. Juggling work, studies and family life is hard and often what gets sacrificed is social life, offline and online.
Thursday, October 05, 2006
Stanford starts a Wiki
Good opportunity to remind of the London Business School blogging community.
Tuesday, October 03, 2006
All talk, no digital
- AMV BBDO: 5/3
- BBH: 7/6
- CHI: 6/3
- DDB: 6/5
- Euro RSCG: 6/3
- Grey: 5/3
- JWT: 3/2
- Leo Burnett: 5/3
: 5/2 London
- M&C Saatchi: 5/4
- McCann Erickson: 4/3
- Mother: 6/6
- Ogilvy & Mather: 6/6
- Publicis: 4/4
- RKCR/Y&R: 4/2
- Saatchi & Saatchi: 4/4
- TBWA: 5/2
- WCRS: 5/4
I’d like to see that for PR agencies now. PR Week anyone?
Monday, October 02, 2006
kartoo: visual search engine
Kartoo.com maps your search engine results. I like the interface and the connections between search results.