Monday, October 30, 2006

The Dark Side of Social Media

Rohit Bhargava comments on the risks for consumers to be turned off from blogs, who supposed to be genuine voices but who are increasingly tainted by "flogs" and "astroturfing". His 5 lessons:
- Be as transparent as you can
- Don't be affraid to admit you are marketing,
- Understand who your detractors are and assume they will always hate you
- Make sure you have supporters that will fight for you
- Listen, participate and respond

Wednesday, October 25, 2006

Add social bar on

VideoWrap has written a nice piece of code to insert into your template to allow your readers to automatically bookmark to Digg,, ReddIt, Slashdot, Furl, Newsvine and Yahoo. I am trying it on this blog.

Monday, October 23, 2006

The nail that stands out will be hammered down

The Internet Society of China has recommended to the government that bloggers be required to use their real names when they register blogs. CNN Technology.

Thursday, October 19, 2006

Teenagers, MySpace, Google: the tale of an imperfect web

Dr. Sam Vaknin writes on how Google, MySpace, Blogspot and Wikipedia feed on each other and distort natural positioning in search engines. For example if website A has 700 incoming links from 700 different websites and website B has 700 incoming links, all of them from various pages on MySpace, website B will be ranked higher in Google's search results.

He concludes that since MySpace users are predominantly teenagers, they are the ones who control which websites feature in Google's first results, therefore control the web.

Via Steve Rubel

South Korea invents the "wifelogger"

Korean housewives are keen on blogging. They are known as "wifeloggers", earning fame and apparently US$2,000 monthly on average from their online diaries . See article on Channel News Asia (Singapore). Interesting facts about South Korea (SK):
  • 2/3rd of SK's homemakers are online
  • 300,000 are active bloggers
  • Internet users in SK prefer pictures over text and videos over still photographs
  • They spend an average of 47 hours online every month, highest after Israelis and Finns.

Wednesday, October 18, 2006

Nissan won defamation lawsuit against French blogger

Stephanie Gonier is an ex-Nissan executive. She took parental leave and was unhappy about how she was treated when she came back. She started a blog where she recorded her story including scans of her correspondence with the company, culminating to her dismissal. Nissan took the matter to court. While the tribunal acknowledged her right to self-expression, she published personal data about her colleagues, violating their right to privacy and was accused of defamation.

Via Liberation (in French)

Tuesday, October 17, 2006

Advertising and the end of the world

Fantastic documentary from Sut Jhally that was shown in an elective at school. A video preview can be found on Youtube as well as on the Media Education Foundation website.The documentary’s main points can be found here .

Tags: ,

Monday, October 16, 2006

Wal-marting across America

Business Week runs a feature on “fake blog” Wal-marting across America. A few years ago, many A-List bloggers woke-up up the PR world to the blogosphere with calls for transparency and genuine engagement. I learned a lot from them. Today, most comments on this story revolve around disclosing your relationships with your clients, or any parties central to the topic of your blog, disclosing being paid for blogging or sponsorship as well as lack of response from interested parties. I don’t have enough information to comment and I don’t want to (my employer is a competitor to Edelman so it will be misinterpreted) but surely we should know better by now?

Tuesday, October 10, 2006

Web overtakes newspapers in Europe

According to Jupiter Research, Europeans spend four hours per week online on average compared to three hours reading newspapers and magazines. France, which has the highest rate of broadband access, has the highest average number of hours spent online per week.

I tried to locate the research paper, an abstract or even the original news release on Jupiter's website but I was overwhelmed by cluttered information, poor usability and slow response time.

via Brand Republic

Youtube: a message from Chad and Steve

The rumour is confirmed. Google did buy Youtube. Is that the end for Google video? A message from Chad and Steve: thank you, we'll develop more functionality, all for the community. My personal note: I followed youtube since the beginning and I am addicted. Don't turn it into advertising galore and keep the edge. Well done.

Sunday, October 08, 2006

Current TV comes to the UK next spring

Current TV is like youtube, but on television. It's user generated, there are editors who choose what goes on air but mostly people vote for what they want to see and it's a pretty unique experiment. It's founded by Al Gore (the man who invented the Internet then redeemed himself by saving the planet through his excellent documentary "An Inconvenient Truth" - which I cannot stop recommending to any living being unfortunate enough to cross my path).

Current TV is coming to the UK through BSkyB next spring says the Sunday Times. Another bastion of old media falling under users' control.

Friday, October 06, 2006

Bournemouth University's CEMP is wiki-ing too!

Following on my post on Standford's wiki, David Phillips pointed me to the Centre for Excellence in Media Practice's wiki from Bournemouth University.

One of my favourite feature is the "dialogue box", a visual forum where you can see which way opinion is swinging, and individual comments. I like the interface and see that working well for some online polls for marketing clients.

I am taking this opportunity to apologise for my lack of frequent (and quality) postings to my readers. Juggling work, studies and family life is hard and often what gets sacrificed is social life, offline and online.

Tuesday, October 03, 2006

All talk, no digital

Campaign (UK print edition, 29th of September) is running a special report on "how good are advertising agencies' digital departments". It is a topic close to my heart as I spent 4 years with Grey Interactive in Paris then London. In a nutshell, the report is a tale of deception. There is much talk of integration but few agencies have credible in-house interactive capabilities or truly partner with their digital counterparts. It is rather ironic considering that back in the late 90s, we all thought that the stand-alone full service interactive agency would have disappeared by now, absorbed by big ad agencies who would have wisen up to the trade. Reading the report, it seems pretty far off. Here is Campaign’s verdict. The first figure is how the agency rates itself, the second how Campaign rated them. 1 is for poor, 7 for outstanding. For the narrative bit, you’ll have to buy or steal the magazine.

  • AMV BBDO: 5/3
  • BBH: 7/6
  • CHI: 6/3
  • DDB: 6/5
  • Euro RSCG: 6/3
  • Grey: 5/3
  • JWT: 3/2
  • Leo Burnett: 5/3
  • Lowe London: 5/2
  • M&C Saatchi: 5/4
  • McCann Erickson: 4/3
  • Mother: 6/6
  • Ogilvy & Mather: 6/6
  • Publicis: 4/4
  • RKCR/Y&R: 4/2
  • Saatchi & Saatchi: 4/4
  • TBWA: 5/2
  • WCRS: 5/4

I’d like to see that for PR agencies now. PR Week anyone?

Monday, October 02, 2006

kartoo: visual search engine maps your search engine results. I like the interface and the connections between search results.