The French socialist party has established an outpost in Second Life a few months ago where you can smoke "gitanes" and dream of a more equal virtual world where terraforming work is restricted to 35 hours a week only. Loic Le Meur, who has been campaigning on and offline for Nicolas Sarkozy has announced that he is opening an island for UMP supporters. Article in French - with pictures - on TF1 and Loic's blog.
Apparently, 12.73% of the SL population is French. Don't ask me how this figure was calculated...
The coolest idea are usually the simplest. Luke Johnson invites you to call him on his mobile (he calls it a "cell phone" but he really means "mobile phone") to see how many people would call a stranger whose number they found on an Internet video. +1 602 435 3694
According to PR Week, print edition 9th of February 2007, "flogging" or fake blogging is likely to be made illegal when the EU's unfair commercial practices directive passes into UK law in december 2007. The directive prohibits "unfair commercial practices" such as "representing oneself as a consumer". This will of course applies to astroturfing in blogs but also in discussion groups or consumer rating websites.
According to Read/Write Web, four search engines account for 99.99% of searches: Google, Yahoo!, MSN, and Ask.com. Charles S. Knight compiled the top 100 alternative search engines that makes up for the remaining 0.1%.
Wikileaks is "an uncensorable version of Wikipedia for untraceable mass document leaking and analysis. It combines the protection and anonymity of cutting-edge cryptographic technologies with the transparency and simplicity of a wiki interface." It i snot affiliated with Wikipedia, has already received 1.2 millin documents and will launch in February or March this year. More work for PR agencies...
Anyone who uses the web for more than 6 months has become naturally trained to avoid online ads. My field of vision stops just below the banner line and ignores tedious leftish skyscrapers. Then came Apple’s latest campaign featuring Robert Webb and David Mitchell. I noticed the ads instantly and it worked a treat for me. It reminded me of what I didn’t like about other TV series and why Peep Show is definitely a superior entertainment product. I am now keener to buy the series’ DVDs.
German entrepreneur Daniel Giersch trademarked "G-Mail" in 2001 for his company doing emails... After a court case and failed talk of a settlement, Giersch was awarded the right to use "G-mail". He plans to bring the matter to the European court to validate his claim across Europe. In the meantime, Google will have to use "Google mail". Article in French.