Steve Rubel reports on a forum organised by PR Newswire on journalists' relationships with bloggers. (see Steve's post on MicroPersuasion). Interesting but all the panellists are either bloggers or pro-bloggging, which makes the conclusions quite predictable.
The question as to whether blogs are a threat to MSM is still in the open. My opinion is that blogs will continue to rock established media and keep them accountable. However I do not see the mainstream media disappearing anytime soon. They will however integrate a more collaborative approach to news reporting and distribution and are already transforming in that direction.
Look at MSNBC’s citizen journalist’s initiative.