Friday, May 27, 2005

MSNBC Seeks Citizen Journalists

Steve Rubel reports on a forum organised by PR Newswire on journalists' relationships with bloggers. (see Steve's post on MicroPersuasion). Interesting but all the panellists are either bloggers or pro-bloggging, which makes the conclusions quite predictable.

The question as to whether blogs are a threat to MSM is still in the open. My opinion is that blogs will continue to rock established media and keep them accountable. However I do not see the mainstream media disappearing anytime soon. They will however integrate a more collaborative approach to news reporting and distribution and are already transforming in that direction.

Look at MSNBC’s citizen journalist’s initiative.


Anonymous said...

I agree, I don't think mainstream media is going anywhere, anytime soon but it will have to continue to change if it wants to stay relevant.

Joël Céré said...

Nice to see that you are in agreement. In fact many etablished media have been doing that for a while now (think the BBC online) bu tthey never integrated that to their traditional broadcasts.