Wednesday, July 13, 2005

The Sun Takes Tabloid Format To Online TV

The print version of UK magazine “New Media Age” reports on the Sun becoming the first newspaper in the UK to offer an online video news service. The self titled “TV news bulletin” will provide breaking news and weekly entertainment. The paper plan to generate additional revenue through TV style ads on its site.

With broadband becoming commonplace, we should see more newspapers, magazines, radio stations or consumer brands launching their own online TV channels. I can see FCUK being one of the first movers here (they already have a radio station). B&Q could make a great DIY/interior design TV channel. All of these shows could be repackaged for mobile videos and streamed to subscribers. Talk about media fragmentation…

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