Wednesday, August 10, 2005

Forrester On Podcasting In Europe

New Media Age (paper version) carries an article from Forrester Research about Podcasting.
It contains interesting stats:

- 28% of 16 to 24 years old in Europe have a MP3 player,
- 20% of Europeans downloaded software or audio content last year,
- Apple says that 5M consumers subscribed to its podcasting service within 3 weeks of its launch on iTunes.

Forrester predicts that the next big thing will be videocasting thanks to MMS phones.

2 comments:

Octavio Rojas said...

I think it takes more than having mp3.

I mean, it is a great start, but people need to see the relevance to listen to them and to record them.

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