New Media Age (paper version) carries an article from Forrester Research about Podcasting.
It contains interesting stats:
- 28% of 16 to 24 years old in Europe have a MP3 player,
- 20% of Europeans downloaded software or audio content last year,
- Apple says that 5M consumers subscribed to its podcasting service within 3 weeks of its launch on iTunes.
Forrester predicts that the next big thing will be videocasting thanks to MMS phones.