The Angel blog published the results of a survey of 50 PR professionals from around the world about how they regard blogs as a business communications tool. The Guardian summarises the findings: "Firms in the dark over blog threat".
Two key facts:
- more than 60% of PR executives interviewed believed that web blogs by unhappy employees or exasperated customers can damage corporate reputations
- More than 80% of US executives admitting reading blogs "at least five times a week," a figures which fell to just 36% in Europe. (This seems quite high to me).
You will have to register to the Guardian site to view the piece.