Wednesday, November 23, 2005

Ikea blog: better do it yourself

Great blog from an Ikea "positive fanatic". Nice example of a consumer turned advocate and how blogs can help spread consumer generated brand messages online. It's fun reading too. And there are more like him: Ikea fan in Ohio, Ikea fans website, Ikea Lovemark...

I also found a "boycott Ikea" in Italian to counter balance that.

via Micropersuasion... again... (yes, I do read other blogs!)

2 comments:

Enrico said...

Joel,I suspect tha italian Bycott Ikea guy is the owner of some furniture company.... they do not sympathize with Ikea

Anonymous said...

You can find excellent reviews of IKEA furniture on this site:


IKEA consumer reviews and reports

or check out their home page for more reviews:
Consumer Reviews and Reports

Regards,