Tuesday, July 25, 2006

Youniversal Branding: in-games advertising and online communities

A superb and comprehensive report from trendwatching on opportunities available for brand in games and virtual worlds. There are several case studies mentioned but I will just highlight some numbers here:
  • More than 100 million people worldwide log on every month to play interactive computer games (source: NYT, December 2005).
  • Gaming is, for gamers, the third-most-popular use of media entertainment in the last week, after watching TV (96%) and listening to music (94%) (source: Mediaedge:cia, December 2005).
  • In 2005, advertisers spent approximately $56M placing ads in video games, up from $34 in 2004.
  • In-game advertising results in a 60 percent increase in awareness for a new product and animated 3-D ads achieve twice the recall of static billboards (Nielsen Interactive Entertainment)

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