Rachel Honig, from Digital Power & Light comments: "(...) at some point the fictional character isn't going to be able to interact with you anymore, and the novelty will wear off (...) As a marketer, it's all about creating a long and meaningful relationship with the consumer, and if you leave them feeling sort of cheated, as it were, that's not helping."
The Online Media Daily points to a Universal McCann survey that found that only 10% of users said corporate messaging in blogs "can add value to my experience."
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Actually I think that marketing on MySpace can be approached from that angle, but there are ways to target specific audiences within the community and then build that relationship with them, list build, offer value and market to them.
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