Wednesday, July 26, 2006
Via Divine Miss N
Following from my previous post on in-games advertising, I found this video from bruceprokopets showcasing different ad formats for video-games. Nice work and there is a CNBC report thrown in too.
Tuesday, July 25, 2006
- More than 100 million people worldwide log on every month to play interactive computer games (source: NYT, December 2005).
- Gaming is, for gamers, the third-most-popular use of media entertainment in the last week, after watching TV (96%) and listening to music (94%) (source: Mediaedge:cia, December 2005).
- In 2005, advertisers spent approximately $56M placing ads in video games, up from $34 in 2004.
- In-game advertising results in a 60 percent increase in awareness for a new product and animated 3-D ads achieve twice the recall of static billboards (Nielsen Interactive Entertainment)
I rarely comment on my public speaking engagements or publishing mentions but I decided to be more upfront. So with a total lack of subtlety, I am pointing out to two recent contributions: an article on blogs in Corp Comms magazine and a merit award for Atticus, WPP's thought-leadership magazine for the piece I submitted to Global PR Blog Week 2.0. last year. Apparently it will be published in the next issue.