Monday, August 24, 2009

Fiat building first consumer generated car

I am a great fan on how Fiat, which was left for dead a decade ago has reinvented itself and is now reinventing the industry. Just saw this on my Facebook feed, from old colleagues at Aegis Media:
"Working with Sao Paulo-based AgenciaClick, part of Aegis Group's Isobar network of digital agencies, Fiat started a website this month requesting ideas for the work-in-progress Fiat Mio." Fiat's marketing director in Brazil said "There are small things that don't cost much and bring great satisfaction to consumers, but haven't been given much attention. A lot of their ideas will end up going into our cars." Full article in AdAge.

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