Monday, October 12, 2009

Climate Cover Up: the crusade to deny global warming

In his new book, 35-year public relations veteran Jim Hoggan chronicles the history of unethical PR through the years, using the attack on climate change science as the most relevant, contemporary example. Watch this video interview where Jim talks about what he calls the "Philip Morris theory" – a strategy corporations use to cloak their spin with the legitimacy of science.

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