For whose of you who feel too old to roam Habbo hotel’s corridors, why not subscribe to Second Life instead? Second life, dubbed the new generation of online community allows its members to create their own characters, build their homes and live the virtual life of their dreams, be it as a rock star, a real estate tycoon or just a nice neighbour.
If you couldn't make it in this life, build yourself another life! and you even don't have to pay for a backstreet plastic surgeon and a Panamanian passport. More seriously, I find the concept of Second Life fascinating, despite that it reminds me of the Matrix so much.
I you are interested in branding/marketing within online communities and virtual worlds, I would be very keen to hear from you to exchange best practice.