Lycos Europe "make love not spam" has been rather shortlived (a quicky?).
Apparently, the chorus of negative comments from the industry and the threat of litigation brought the iniative to an halt.
Another speculation, from a security company is that one of the website on Lycos' blacklist redirected traffic to www.makelovenotspam.com . Lycos Europe could have unintentionally affected its own website...
Spammers may have won the battle but could Lycos have won a PR war to position itself as THE consumer champion?