Monday, October 30, 2006

The Dark Side of Social Media

Rohit Bhargava comments on the risks for consumers to be turned off from blogs, who supposed to be genuine voices but who are increasingly tainted by "flogs" and "astroturfing". His 5 lessons:
- Be as transparent as you can
- Don't be affraid to admit you are marketing,
- Understand who your detractors are and assume they will always hate you
- Make sure you have supporters that will fight for you
- Listen, participate and respond

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