you can create avatars that can interact with others who are browsing the same webpage than you at the same time. Surfing the web together and chatting live about websites make for a richer experience than usual web surfing. I could see brands creating weblin avatars to engage people surfing their websites or websites who sell their products. The flipside: If I was enraged about a particular company, I could organise a protest with dozens of avatars and picket their homepage... the possibilities are endless.
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