Thursday, May 03, 2007

Half of social network users dismiss ads

Half of social network users dismiss advertising found on social networks, according to NMA and YouGov. 2/3rds have seen ads but 49% said they were ummemorable. Only 10% rate ads on social networks as trustworthy, 11% rate them as informative.

1 comment:

Cathy Garland said...

Is that the social networkks' fault or the advertising copmanies' marketing/sales team's fault?

And, just how different are these statistics from print, radio, and t.v.? I'm sure I could dismiss 49% of television ads as unmemorable, 10% or less as trustworthy, and 11% or less as informative.

Perhaps I'm a natural skeptic when it comes to advertising...or perhaps it's my generation Generation X).