Half of social network users dismiss ads
Half of social network users dismiss advertising found on social networks, according to NMA and YouGov. 2/3rds have seen ads but 49% said they were ummemorable. Only 10% rate ads on social networks as trustworthy, 11% rate them as informative.
1 comment:
Is that the social networkks' fault or the advertising copmanies' marketing/sales team's fault?
And, just how different are these statistics from print, radio, and t.v.? I'm sure I could dismiss 49% of television ads as unmemorable, 10% or less as trustworthy, and 11% or less as informative.
Perhaps I'm a natural skeptic when it comes to advertising...or perhaps it's my generation Generation X).
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