Thursday, October 15, 2009

The Trafigura debacle

When ethics and PR collide, a lesson for business and communication students: Own up to your mistakes and proactively remedy the situation you created instead of attempting to conceal it. That stuff worked when we had a handful of TV channels and a few newspapers, not with millions of citizen journalists. Great account on the Guardian.


Anonymous said...

I think owning up to your mistakes is very important. Nobody is perfect, and by admitting when one is wrong or incorrect you look like a bigger person. Social media comes in all shapes and sizes thus, if you try to hide things you're going to get caught. Ethics is a big part of PR; we have to know when to draw the line.  In PR we deal with critical moments and mistakes all the time and it's how you deal with them that counts.

Harrison said...

I agree with what anonymous said. When dealing with media (all kinds) one has to be cautious enough not to give out a wrong message (intended or not).
People judge by what they read,watch on television and hear from friends and media is the 'in' part of this.