7 Rules for Highly Effective PR Blogs

The Blog Herald has a useful and insightful article on how PROs should deal with bloggers. I would add that bloggers are very marketing aware (I dare to say cynics) so it's best to be very open about your motives and not to expect them to react the same way your journalists do. They do not have an editorial line to follow or advertisers to pamper. That’s why their opinions are so popular!