A really interesting suvey from BlogAds who polled over 30,000 bloggers. Quite a few surprises:
- 75% of bloggers are male, over 30 years old.
- 43% have household revenue of over US$90,000.
- Only 4.7% of bloggers are under 20 years old…. That shoots down a marketing myth: “blogs, oh yeah… I heard about that… we’ll definitely look into it for our youth offer…”
- 1 out of 4 respondents claim to dedicate 20% of “media time » to blogs.
- Finally, only 27.6% of respondents use RSS… most will read blogs as they do websites.