I just came back from a conference on blogging organised by our Italian colleagues of Digital PR in Milan. The event was well attended which shows that blogging is definitely top of mind for communication professional across Europe.
Program was as follow:
- Alberto Mari, the author of “Blog e Wiki” spoke about blogs, how they work and how they differ from websites or newsgroups.
- Vincenzo De Tommaso from Digital PR gave us an overview of blogging in the Italian market.
- I presented on corporate blogs, starting from why blogs are so successful to how corporations could use them. I will upload a copy of the presentation soon so stay tuned…
- Luca De Biase, a journalist and lecturer at the University of Padova talked about blogs impact in the media landscape.
Or at least, this is what I understood :-)
During the event, I also had the pleasure to meet with Paolo Valdemarin from evectors. They sell RSS feeds solutions, notably to the BBC.
There is a blog on the event but it is only available in Italian. See comments from one attendee (there is an automatic English translation available).