PR Week US runs an interview with Joel Johnson re: new consumer watchdog blog "The Consumerist". The site is titled "Shoppers bite back" and hope to channel customers' frustation with poor products/services. So far there are takes on BMW, Walmart and Best Buy. It looks like the blog is still finding its editorial line, not knowing whether to become an archive of lame company promotions or the official voice of countless pissed-off customers turned online activists. I wish it was more like Fuckedcompany.com
Worth keeping an eye on anyway.