E-Consultancy features an interview with permission marketing guru Seth Godin. Among other things, Seth talks about RSS being the future of email marketing and greater usage of the web for retention and CRM rather than acquisition.
I have been a convert of Seth's marketing philosophy for years but with hindsight, I am now casting a more critical eye on his assertions. Seth predicted that banner ads will disappear in 2000… While paid search is attracting more online marketing budget, "interruptive advertising", be it banners, pop-ups or eyeblasters is still a major eyesore on the internet landscape. Why? Because it works. It gets you noticed and it delivers click through. And conceptually, I don’t see the difference between displaying a banner about the new Jeep on an online automotive magazine, and pushing an announcement about that same car in a subscribed automotive RSS feed...
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