Tuesday, April 11, 2006

Chevy Tahoe Apprentice Campaign: Results Published.

The excellent Church of the customer blog has obtained statistics on the Chevy Tahoe campaign:

Of total submissions to chevyapprentice.com:
  • About 84% have been straight product-pieces favorable to the Tahoe
  • Of the remaining 16% of submissions, the majority are either anti-SUV (as a category) or the creator is using the ad as a platform to promote a specific cause or defame a particular group; a minority of submissions directly attack the product
  • 4 million page views
  • 400,000 unique visitors
  • 22,000 ad submissions
Read the full post there.

It is quite commendable that Chevy share their campaign results.

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