Wednesday, April 05, 2006

Chevy Tahoe's apprentice: you bloggers are fired!

Apparently, Chevy is pulling-off some of the monster online commercials it inadvertently infanted with its Chevy Apprentice campaign. Cnet posted some of the best satire ads on its website. So did other bloggers. The contest rules specify that "any attempt to undermine the legitimate operation of the contest may be a violation of criminal and civil laws." B.L. Ochman wonders if Chevy will be sending out cease and desist letters to bloggers. She has a another good point too: knowing how popular SUVs are with environmentalists, and how web savvy campaigners are, it would have been quite naive to expect participants to restrict themselves to editing clips of large four-wheel drive vehicles negotiating tricky turns on icy glacier roads to the tune of some hard rock soundtracks. I bet these clips will be haunting the web for a while.

Thanks to Guy for the tip.

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