Blogging in Europe: Brits least aware, France rocks, blogs more trusted than television.

Research by Ipsos Mori found that only 50% of UK residents have heard of blogs compared to 90% in France, 58% in Italy, 55% in Germany and 51% in Spain. Other findings from the research:

• 30% polled consider newspaper most trusted media, 24% favoured blog, 17% television and 14% email marketing.
• 52% said they are more likely to buy a product if they have read a positive review online.
• 34% said they opted-out of buying a product because of negative reviews online.

Press release here. Article here. First read in PR Week, 10th of November.

Tags: blogs, europe