Monday, November 13, 2006

Blogging in Europe: Brits least aware, France rocks, blogs more trusted than television.

Research by Ipsos Mori found that only 50% of UK residents have heard of blogs compared to 90% in France, 58% in Italy, 55% in Germany and 51% in Spain. Other findings from the research:
  • 30% polled consider newspaper most trusted media, 24% favoured blog, 17% television and 14% email marketing.
  • 52% said they are more likely to buy a product if they have read a positive review online.
  • 34% said they opted-out of buying a product because of negative reviews online.

Press release here. Article here. First read in PR Week, 10th of November.

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