Tuesday, November 28, 2006

ING Direct: the art of breaking bad news

The Bank of England raised the base rate from 4.75% to 5%. ING Direct decided not to follow this increase for their saving rate. As an ING Direct customer, I was of course disappointed... until I received this email:

"At ING Direct we want to offer all our customers a consistently good rate. On this occasion this means we have made the decision to maintain our ING Direct Savings Account interest rate at 4.75% AER*.

While some people may be willing to follow headline-grabbing rates, we know from talking to our customers that the majority prefer their savings to be earning consistently and want to relax knowing they don't have to constantly check Best Buy tables. "

I feel more relaxed now as I know I will be earning less but consistently so. Thank you ING.

1 comment:

United Steelworkers said...

Over the past few years, the ING Groupe has come under considerable scrutiny for a series of questionable business and investment practices. Check out the facts at www.can-you-trust-ing.com