Thursday, November 30, 2006

Virtual communities as important as real-world counterparts

The Center for the Digital Future surveyed 2,000 US based individuals about their attitudes to the web. Some results from survey respondents:
  • Web consistently outrank TV as major source of entertainment and information
  • Respondents spent an average of 8.9 hours a week online (1 hour more than in 2005)
  • 43% feel"as strongly" about their web community as they do about real-world friends
  • Each respondent made an average of 4.65 virtual friend this year
  • 40% were using the web to stay in contact with people
  • 37.7% believed the web allowed them to communicate more with friends and family
  • 12.5% maintain their own website
  • 7.4% kept a blog
  • 23.6% posted pictures online

Report abstract (in PDF)

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