Monday, December 04, 2006

NY Times: The Future of Online Advertising Is in the UK

I am in the Big Apple today for a workshop on Marcomms/Netcoms integration. Just read this in the NY Times: "Online advertising is racing ahead in Britain, growing at a roughly 40 percent annual rate, and is expected to account for as much as 14 percent of overall ad spending this year, according to media buying agencies. That is the highest level in the world, and more than double the percentage in the United States". See NY Times article which has more interesting data comparisons.

No comments: