My friend Farhan forwarded me a link to Rockstartup (web 2.0. reality TV…). They are following up “the Internet's next monster company” payperpost.com “from its initial concept to international fame.”
I do not like the concept of pay-per-post at all.
If you are a business, you cannot win. A blogger can trash your product and get paid for it. A blogger can rave about your product but who will believe what he/she says? They are being paid after all. There is an irreconcilable conflict between providing independent opinions about a product and being paid to talk about a product. You just cannot be independent if you are paid by the company those products you are reviewing. As a customer, who are you going to trust? If there is no trust, what is the point to get bloggers talking about your product? The whole think sounds desperate. Are your products so bad or insignificant that you need to pay people to talk about them? If you want to be seen on blogs, join a blog advertising network or Adsense.
The only upside is that you get nice text links in context to your site, thus boost your search engines ranking. Other than that: avoid.