Thursday, December 21, 2006

'Paris Syndrome' strikes Japanese

Dozen or so Japanese tourists a year have to be repatriated from the French capital, after falling prey to what's become known as "Paris syndrome"...

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Wednesday, December 20, 2006

Pay per post is a no go

My friend Farhan forwarded me a link to Rockstartup (web 2.0. reality TV…). They are following up “the Internet's next monster company” payperpost.com “from its initial concept to international fame.”

I do not like the concept of pay-per-post at all.

If you are a business, you cannot win. A blogger can trash your product and get paid for it. A blogger can rave about your product but who will believe what he/she says? They are being paid after all. There is an irreconcilable conflict between providing independent opinions about a product and being paid to talk about a product. You just cannot be independent if you are paid by the company those products you are reviewing. As a customer, who are you going to trust? If there is no trust, what is the point to get bloggers talking about your product? The whole think sounds desperate. Are your products so bad or insignificant that you need to pay people to talk about them? If you want to be seen on blogs, join a blog advertising network or Adsense.

The only upside is that you get nice text links in context to your site, thus boost your search engines ranking. Other than that: avoid.

Saturday, December 16, 2006

Sony PSP: All I want for Xmas is a real blog

Sony America has admitted that a blog from "real life PSP fans" was in fact part of a marketing campaign. Sony: "Guess we were trying to be just a little too clever. From this point forward, we will just stick to making cool products, and use this site to give you nothing but the facts on the PSP."

Via GamesIndustry.biz

Friday, December 08, 2006

Children swap music via phones

A survey of almost 1,500 eight to 13-year-olds found almost a third shared music via their mobiles. via BBC
Will the music industry push for a tax on mobile phones or children
?

YouTube? You Leave!

StarHub employees fired and disciplined for " misconduct in our office premise" after posting funny video clips on YouTube. Via ChannelNewsAsia.

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Thursday, December 07, 2006

BBC: My science fiction life

The BBC is running a special feature on Science Fiction on its website. You can submit your favourite book, comic, film, TV series... The highlight is a science fiction Flash timeline from Mary Shelley's Frankenstein to "Children of Men". You are invited to contribute and send your recollections/comments on science fiction classics. I cannot get the Flash version to work in Firefox or Explorer so here is a link to the static timeline, organised by decades.


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Monday, December 04, 2006

NY Times: The Future of Online Advertising Is in the UK

I am in the Big Apple today for a workshop on Marcomms/Netcoms integration. Just read this in the NY Times: "Online advertising is racing ahead in Britain, growing at a roughly 40 percent annual rate, and is expected to account for as much as 14 percent of overall ad spending this year, according to media buying agencies. That is the highest level in the world, and more than double the percentage in the United States". See NY Times article which has more interesting data comparisons.

Friday, December 01, 2006

Need help with UK regional accents?

Listen in to the diverse voices of the British Isles: 1,200 people talking about language – slang, dialect, taboo words, accents and all sorts of subjects. Only on the BBC.


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