My friend Guy forwarded me this post from What'snext on Boo Box , knowing that it will upset me. A "boo box" is a button you place on your blog in or next to your reviews. If your readers decide to buy the product you describe, you get a share of the sale. BL Ochman thinks it's "a cool idea, as long as bloggers behave ethically with this tool". I am going to bang my old drum here. As a blogger, I am suddenly incentivised to write positive reviews that sell so I can generate more income... Therefore as a review seeker, I am suddenly incentivised to look elsewhere for genuine unskewed reviews. Ethics v. economics.
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