Tuesday, January 09, 2007

Can web 2.0 companies build competitive advantage?

Can they create it and sustain it? How?

That's what I am trying to find out in my management report (final year Executive MBA "thesis" at London Business School).

I would like to interview marketing or management executives from the likes of Bebo, Myspace, Facebook, Kaboodle, Linkedin, Match.com, Friendster or start-ups in the field (relying on attracting and maintaining a critical mass of members to succeed).

I am keen to get a better understanding of the industry; the strategies used by major players and identify the golden rules for success. Interviews will be highly confidential and all data will be presented in aggregated format.

Benefits for executives are:

  • Instant feedback/ideas from social media / online PR expert (and MBA student).
  • Receive a copy of strategic overview when report is compiled.
  • Open up a contact with London Business School (useful for future recruitment, interns and so on...)
  • Doing a good deed

I can provide further details and my research tutor's contacts and references. Any help is much appreciated.

Thank you!

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