Monday, March 19, 2007

Does CSR impact consumers' purchasing habits?

Millward Brown talked to over 20,000 consumers in UK/US and found that only 4% of Brits/5% of Americans would boycott a product if they disagree with a company's ethic. This despite 87% of Brits/89% of Americans saying that firms should behave responsibly.

Via PR Week, UK edition.


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