Wednesday, November 07, 2007

Facebook to Turn Users Into Endorsers

Facebook will allow brands to create profiles on Facebook. Feeds will display messages like "John Q is a fan of Toyota Prius". Friends of John Q will see banner ads for Toyota throughout Facebook’s site with a photo of John Q and the fact that he likes the Prius.

Article on NY Times.

3 comments:

Xavier Vespa said...

That a pretty creative way to insert ads into people's interpersonal relationships.

Josh Becker said...

I think this is a great idea! Hopefully they will provide users with an ability to turn this off when it launches (unlike the news feed privacy options) - I wouldn't want to see a lot of user backlash as before

Joël Céré said...

You are both right. They have to do it right or risk doing a "friendster", where everyone leaves i n drone.