Monday, January 09, 2006

Sun acknowledges blogging's positive effect

Sally Falkow runs a piece on Sun and how blogging helped the company moved from the 99th to the 6th most popular server company. Jonathan Schwartz is quoted: “Companies need to speak with one voice and be authentic. Blogging allows you to speak out authentically on your own behalf, and in the long run people will recognize that. Do it consistently and they trust you.”

via Micropersuasion

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