Yes - great publicty stunt. But will the campaign meet the business objective? The campaign has been all about the 'job' and not about the area. The missed out on the opportunity to spread great content on Queensland itself. I wonder how many will remeber 'Hamilton Island' a few months from now. Here's my post: http://tinyurl.com/pm795s All the best, Michiel
1 comment:
Yes - great publicty stunt. But will the campaign meet the business objective? The campaign has been all about the 'job' and not about the area. The missed out on the opportunity to spread great content on Queensland itself. I wonder how many will remeber 'Hamilton Island' a few months from now. Here's my post: http://tinyurl.com/pm795s
All the best,
Michiel
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