"The agency is giving advertisers the opportunity to extend their online ads by placing ads on blogs or blog networks. It will also offer clients a service where it will create a blog to encourage communication between the brand and customer and understand what is being said about a brand within the blogging community." Story on Digital Bulletin.
Oh dear... looks like Captain Morgan will have many siblings soon.
Are we seeing the last days of blogs without pop-ups, sponsored links, banners and "near missed" contextual ads?
This is my opinion. Sponsored by...