64% of American adults do not know that it is legal for online stores to charge different people different prices at the same time of day for the same product. More than two-thirds of people surveyed said they believe online travel sites are required by law to offer the lowest airline prices possible.
The PDF report is available for download on the Annenberg Public Policy Centre website. CNN ran an article on it.
For the least price aware among us, Kelkoo is a good first step towards finding the best online deals and epinions is another step towards finding out what others think of these deals.