Production companies use instant messaging (IM) to quickly recruit teams for their projects. Freelancers looking for work are customising their IM status from "away from my computer" to "need work" or"wrapping up shoot". See article from Wired.
If you want to be noticed, forget the adress book, you need to be on the right "buddy list". I am sure that an entrepreneur somewhere will soon offer to tailor your CV or portfolio for IM...
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